The overarching theme of retail consumers in 2019 is high expectations. Higher consumer confidence, higher wages, innovative startups and emerging technology all contribute to unrelentingly high standards. But, for all of those same reasons small businesses are in a better position now, more than ever, to exceed consumers’ high expectations. Here’s a deeper dive into […]
This holiday season, mobile may have stolen the headlines, but brick and mortar stores continue to steal the sales. Online shopping during the holiday season approached $125 billion. But, according to Adobe, 83 percent of holiday shopping was done in-store. What may come as a surprise is that Millennial and Gen Z shoppers are leading […]
Every year, Independent Retailer turns to the experts and asks “What’s Next?” Read on for industry expert takes on challenges retailers will face in 2019, where retailers should focus their energy, how to shake things up this year, and what to prioritize. What will be the biggest challenges retailers face in 2019? Are these […]
BigCommerce conducted a study of over 3,000 consumers to find out how shoppers are buying in 2018. While 87 percent of all consumer spending still happens offline, the shopping journey as a whole is much more digital and multichannel.Before Making an In-Store Purchase: 39% of digital consumers visited a brand’s website 36% read customer reviews […]
Consumers say they will spend an average of $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 they said they would spend last year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “The holidays are just around the corner and consumers are […]
A press release from the National Retail Federation. Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest […]
There is no doubt that millennials are changing the way the average person shops. They are constantly bringing new ideas and different shopping methods to the retail table and now they are reshaping the American mall, according to retail think tank Coresight Research. Through department store consolidation, a shift to services, growing online apparel sales, […]
Consumer confidence translates to heavier holiday spending. This Father’s Day confidence and projected spending are at near-record highs of $15.3 billion, according to the National Retail Federation. According to the annual study, “a total of 77 percent of Americans will celebrate Father’s Day and spend an average of $133 per person.” This expected spending is […]
What happens when there’s a problem? Workers need to know how to work through difficult situations with customers.
If you intend to take your business to the masses to begin getting clients and making sales, then it is essential that you have a sound marketing strategy.