Savvy retailers know there is no such thing as one-size-fits-all marketing. Consumers vary by location, education, lifestyle, interests, occupation, age, and more. In other words, shoppers come in all shapes and sizes.
Macy’s® recently introduced a new loyalty program in hopes of boosting sales and winning back straying shoppers. The new program focuses on giving their most loyal shoppers the best rewards.
It is 2017 and not even the retail industry is safe from fake news. We have all seen the headlines declaring a “Retail Apocalypse” and that “Retail is Dead.”
Originally started as a United States-based event that falls close to the Thanksgiving holiday, Black Friday has quickly grown to become one of the largest shopping days around the world, both online and in-store.
Shop at museum stores and give back. The Museum Store Association (MSA) launches a new international campaign: Museum Store Sunday #museumstoresunday
BigCommerce indicates that nearly 50 percent of millennials and Gen Xers are taking their business to webstores or online independent boutiques.
The gift industry is always changing. As retailers, we need to keep up.
The National Retail Federation announced on July 13th that back to college spending is to reach an all-time high this year, while back to school spending is expected to see its second-highest spending level on record.
According to a recent study by Accenture, there are four different business models that are shaping the future of digital commerce.
Consumer expectations are higher than ever. Technology innovation and a rising number of retail providers have added fuel to this fire.