Nationwide, chains and small businesses alike know the importance of a good sale to their customer base. Sales in general, especially those involving coupons, are known to draw in both new and returning customers and increase overall sales. However, the type of coupon plays a big part in how successful the campaign will be. Consumers […]
Mobile marketing has had an enormous impact on how brands interact with marketers in 2016.
Coupon codes are a very handy tool to attract new and repeat customers.
by Yasen Dimitrov If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores alike face this dilemma; to go with consistently lower prices, or try an ad campaign with occasional sales and promo offers. In […]
To celebrate its 20th anniversary, Amazon recently held Amazon Prime Day. Although it was promised to be bigger than Black Friday, many consumers were underwhelmed by the deals.
Retailers should be preparing themselves for the retirement of UPC Prefix 5 barcodes from manufacturer coupons.
As a consumer, there is a big chance that you have used a coupon to make a purchase in a store. As a small business retailer, you may not have used coupons in your business due to fear of underselling your value.
Consumers like to receive products for free, and if that isn’t possible, they like to get them for next to nothing. Coupon clipping provides an appreciated source of savings for consumers. “Marketers distributed 332 billion coupons for packaged goods in 2010, the largest quantity ever recorded in the U.S.,” according to NCH Marketing Services. Many […]
Discount coupons have proven to be highly effective marketing tools for every conceivable size and type of business. A simple explanation for their acceptance by advertisers is their overwhelming popularity and use by the consuming public. In fact, Advertising Age reports that 87 percent of all shoppers use coupons. Another independent marketing research firm, the […]
Regular use of good couponing strategy can provide a steady stream of new customers and high quality sales leads.