Inmar’s latest report highlights that coupon redemption was up 4 percent in the second quarter compared with the same period in 2010.
Coupon clipping provides an appreciated source of savings for consumers. As NCH Marketing Services reveals, “Shoppers saved $3.7 billion with coupons in 2010, a $20 million increase from 2009.” Consumers like to receive products for free, and if that isn’t possible, they like to get them for next to nothing. Stephen Denny, author and expert […]
Although Aberdeen Group received positive feedback on rebate usage from retailers, a debate still exists over the value of rebates.
Coupons can save consumers some serious cash; however, retailers want to be cautious not to give the store away.
Realizing consumers are embracing technology in a big way, coupon company goes after their mobile devices.
In 2010, three billion coupons were redeemed out of the hundreds of billions that were printed, but that’s only the tip of the discount iceberg. Not only is retail America awash in coupons, it’s also awash in discounts, sales, doorbusters and loyalty programs. Such ideas as strategies and slogans have all but disappeared in retail […]
As the “Daily Deal” market continues to expand, Groupon is taking steps now to stay at the head of the retailing pack.
The Frito-Lay company has issued a warning to store owners nationwide about a real-looking Doritos coupon that is defrauding innocent shopkeepers. The fraudulent coupon for up to $5 off is being circulated online, and the company is working hard to track down the source. For the whole story, and a look at both the fake […]
A new trend in the retail business has owners wondering whether they should jump in: Group Coupons. The idea is an e-mail subscriber based system of offering deep discounts on a product to consumers only if enough people purchase the coupon. But according to a recent business blog, “The group coupon value to the consumer […]
Summer is traditionally the slowest period of the year for many independent retailers. To combat that problem, last year some local merchants in the Yuma, Arizona area came up with the “$20 on the 20th” campaign.