by Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything […]
It is crucial for independent eccommerce retailers to stand out against Amazon by creating powerful online experiences for customers. Using artificial intelligence (AI) to create this personalized journey could help boost sales and traffic, both in store and online, for businesses. “In this fast-paced, ever-changing world we live in, an easy-to-navigate site, fast shipping, and […]
For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online sales, indie stores are left wondering how to get an edge. In reality, there’s no […]
What if you could tackle common challenges like retention, acquisition, engagement, and brand awareness, all with a single program?
C. Even if the products are great, they will not want to come back if they experienced bad customer service. The goal is to win your customers’ hearts and make your store stand out from the rest because, let’s be honest, people have so many options to shop from and they chose YOU, so make […]
It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?
The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months.
Macy’s® recently introduced a new loyalty program in hopes of boosting sales and winning back straying shoppers. The new program focuses on giving their most loyal shoppers the best rewards.
Everyone wants to feel loved, even your customers. When they feel loved, it doesn’t take much effort for them to share the feeling. Word of mouth referrals are hands-down the most effective way to grow a business.
Faster than Black Friday shoppers to the sales rack, 2017 is upon us, and you’ve likely got an eye on things you can improve in the year ahead.