by Jamie Saucedo You do not have to be a toddler to love the box as much as what is in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging can provide a measurable advantage at a much smaller cost than other […]
customer loyalty
Increasing Revenue with Subscription Services
Last year gave many brands no choice but to accelerate their ecommerce strategy and find new ways to reach and retain customers. For many, adding subscriptions to their business provided predictable recurring revenue, when much else was not predictable. According to new research from Bold Commerce, more than 70 percent of retailers have, or soon […]
Theme Parks Revitalize In-Store Experiences
by Bill Coan The pandemic has shaken up the retail and ecommerce arenas, with much of consumer spending shifting to the latter. It has forced a rethinking of how stores can reconnect with shoppers. In-store experiences are one way brick-and-mortar retailers can stay relevant in the face of ecommerce, which is estimated to have grown […]
3 Retail Strategies That Won the Holiday Season
by Derek O’Carroll Although the 2020 holiday season was one of the most turbulent in recent memory, the U.S. retail industry saw a record $188 billion in online purchases, reflecting a year-over-year growth of an astonishing 32 percent. With an estimated $766 billion in sales up for grabs and one of the rockiest years on […]
How Public Relations Campaigns Can Benefit Brick-and-Mortar Retailers
by Brooke Chaplan In some ways, public relations campaigns have largely become the realm of individuals and online-only businesses. In a crowded digital world, it makes sense that public relations campaigns would need to be utilized to help people and businesses differentiate themselves from their online competitors. Despite this shift, though, there is still an […]
Taking In-Store Experiences to a Whole New Level
Memorable in-store experiences have always been a top priority for retailers. How else are you supposed to differentiate your business from the others? With more consumers shopping from home and afraid to go out due to COVID-19, the pressure is higher than ever before for indie retailers to deliver exceptional in-store experiences. One small start-up […]
How Retailers Can Stay Connected with Customers in Lockdown
by Heather Redding With COVID-19 and lockdowns around the world, retailers are being hit harder than other business owners. Whether your store is closed due to mandates or lack of foot traffic, you need to adjust your strategy going forward. Customers are more timid than ever about venturing out in public and going into stores. […]
How Digital Signage Can Improve the In-Store Experience
by Bobby Marhamat Prices matter, but for the consumers of today, numbers are less important than the experiences that surround them. In the new age of commerce, both online and in stores, shoppers usually have several options for where to buy. Using their smartphones, they can stand in front of products in stores and find […]
How Brands Can Prepare for the Second Half of 2020
by Laura Urquizu COVID-19 has forced most businesses to throw their 2020 Q1/Q2 plans and forecasts out of the window. In the blink of an eye, countless companies have had to shift their business model overnight to adapt to the fast-changing environment. Though we are far from understanding the full extent of the economic impact […]
Survey Found 60% of Retailers Say They Aren’t Sufficiently Handling Customer Service Inquiries
by DeviceBits DeviceBits, a Results Company and a leading artificial intelligence software provider, recently announced the results from its latest survey, revealing that the majority of retailers using online customer care options lack effective tools needed to support an influx of customers who are shopping online. Due to the COVID-19 pandemic, retailers have been forced […]
