by Nichole Gunn The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether or not they are in your store. Of course, there is no […]
customer loyalty
Augmented Reality for In-Store Navigation
by Andrew Makarov As greater numbers of customers turn to e-commerce and home delivery, retail brands must appeal to ever-changing customer behaviors and intense retail competition. Forward-thinking retail brands capture customers by enhancing the customer experience through familiar digital technologies that consumers already value, like augmented reality. Augmented Reality Improves the Customer Experience Customers expect […]
Lightspeed Loyalty Helps Loyal Tee Boutique Better Connect with Their Customers
Lightspeed, an organization that offers cloud-based technology for retailers and restaurateurs, is making groundbreaking advancements for small and medium-sized businesses with the next innovation in loyalty programs. The launch of their next phase in programs, Omni Loyalty, is coming soon this year and will allow retailers to build out their loyalty program to integrate their […]
Learning From Target’s New Loyalty Program
Target recently announced plans to roll out a new nationwide loyalty program, Target Circle, on October 6 for all consumers shopping at the retail giant. The program’s benefits include earning one percent on every Target purchase to redeem later, being able to vote directly to Target’s giving initiatives, receiving personalized deals and perks including a […]
New Study Shows Employee Experience Impacts Customer Experience
According to a new report by Sitel Group, the customer experience management company, nearly all of U.S. employees think that the employee experience affects customer experience. More particularly, employees who receive regular on-the-job training say they deliver better customer experience, customer service and overall care to clients. How you’re training your employees has more of […]
How to Win a Customer for Life
For many independent online sellers, getting your website in front of potential shoppers can be challenging. Optimizing SEO is harder and more competitive than ever, with preference often given to larger companies. Social media promotions offer greater visibility, but at a cost, and that landscape is also very crowded. In other words, once a customer […]
The Evolution of Customer Loyalty
Even though it’s been proven that more customers prefer to shop in store than online, it can still be a dizzying process trying to market to them and keep them loyal. You might even stop trying to bring old customers back and put your focus on bringing new ones in. Imagine being able to win […]
Meeting Customer Experience Expectations in 2019
ThirdLove has been attempting to dominate customer experience in the retail industry since 2013, and to be quite honest, they’ve been doing a great job. Unlike traditional retailers that find one thing that works and sticks to it, ThirdLove is constantly changing and evolving around their customers. By using the power of technology and open […]
Is Facebook Still Effective for Startups?
Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]
Spring into Action: How to Increase Apparel and Accessory Sales
It is not enough just to stock your store with apparel and accessories for the new season, you need strategies to move those products. Spring is a time for new beginnings, and there’s no better time to reinvent your store and optimize for sales. Here is a step-by-step guide for increasing apparel sales in your […]
