As 2015 unfurls before us, Independent Retailer is excited to offer you a comprehensive review of the industry outlook for the year.
The holidays can be an incredibly stressful time for independent retailers. They can also be busy and profitable if your shop sells greeting cards and gifts, but you need to have a clear sales strategy to make the most of this unique selling season. Retailers need a plan that will not only create a profitable Christmas and holiday season, but also set the foundation for the New Year ahead.
A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s important to develop an approach that not only gets notice, but also is effective at getting results. Make no mistake; email marketing is not an easy feat. It can be made simpler, however, by breaking it down into core tasks, and understanding the job each task plays in the overall campaign.
Excitement is in the air, the food and entertainment is ready, and fans arrive early to be the first to enter the building. Small Business Saturday, the independent retailer’s Super Bowl, is right around the corner. So what can you do now to turn Small Business Saturday this Nov. 29 into Super Saturday? Retailers can implement the following four tactics to prepare their stores for the big day, and spread the “shop small” message.
As retailers gear up for the busy fourth quarter and holiday season, many are looking to find that next big thing or great deal. In fact, that is why many retailers are attending the ever so popular and growing ASD Show. However, once you find that great deal or your best product in years you need to implement a good, strong marketing plan, which could be expensive.
By Justin Hotard Small merchants have always excelled at driving exceptional customer experiences with a smile and a handshake. Today’s Point of Sale (POS) technology is evolving rapidly with built in consumer experience (Cx) tools that enable small merchants to compete with large retailers with all new ways to reach more customers and connect with […]
Buyer expectations have become more demanding. Customer experience professionals strive to exceed them, but there comes a time when their efforts hit the wall. The culprit: a fragmented and poorly integrated digital presence that leaves customers confused and revenue on the table.
Every industry evolves, and some even do it at Mach speed. It wasn’t too long ago that consumers used the Yellow Pages to find local business information, Blockbuster brought commercial-free movies into the home, six-disc changers played music in cars, and spare change was handed to toll booth workers.
Within five years 75 percent of retailers plan to identify customers when they walk in the store according to Boston Retail Partners 1st Annual CRM/Unified Commerce Benchmark Survey. Previously you could rest easy knowing your brand had a presence in multiple channels, both online and offline. Those days are long gone. As the customer’s decision-making process has become the epicenter of retail strategy, unified commerce has emerged as the medium for a holistic customer shopping experience.
Independent Retailer recently spoke with President & CEO, Andrej Suskavcevic, of the Craft & Hobby Association (CHA), the international, not-for-profit trade association. CHA consists of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby industry. Suskavcevic discussed a broad range of topics, including the state of the industry, social media, and how to help customers fulfill their needs for creative expression.