There are several tactics to providing a great experience, but they all come down to one thing: making the customer feel recognized as an individual, rather than “just another customer.”
In the age of infinite choice, it is customer experience that is going to set retailers apart and create a satisfied customer who not only spends more, but also comes back again and again.
According to a 2015 Gallup poll referenced on MediaPost.com, the most feared crime in the United States is having your credit card information stolen through a store purchase transaction.
Customer experience or “CX” is not just a buzzword. It’s an approach that can win new customers, slash churn, and turn customers into evangelists. If your company isn’t utilizing the customer experience perspective, you’re leaving profits on the table.
Customer rewards keep people coming back to make more purchases and retailers of all kinds can use the popular and proven marketing strategy known as gamification to strengthen customer retention.
The offprice business remains one of retailing’s fastest growing sectors.
Many retailers feel they are on their own when they begin in the industry or are growing or franchising their existing business.
When you hear the word “loyalty,” chances are what comes to mind is some type of punch card or points-system – spend a certain amount of money, get something for free.
As a consumer, there is a big chance that you have used a coupon to make a purchase in a store. As a small business retailer, you may not have used coupons in your business due to fear of underselling your value.
As 2015 unfurls before us, Independent Retailer is excited to offer you a comprehensive review of the industry outlook for the year.