To keep repeat customers you must consider recognition. For instance, keep track of the types of purchases your loyal buyers make, and on their next visit offer them the same or similar product at a special “Repeat Customer” discount. Or you can put into place the increasingly popular Customer Loyalty Program, giving your repeat customers […]
An original reward and recognition system keeps customers out of the big box retail stores and behind your checkout counter.
For those independent retailers with a growing customer base, recognition and rewards are crucial; this is where a customer loyalty or gift card program can help out. Michael Rochester, an affiliate with Dynamic Merchants, a merchant processing company, expresses the necessity of gift and loyalty card services associated with customer loyalty programs, emphasizing, “Gift and […]
With Paycloud Mobile Wallet retailers will be given the opportunity to embrace m-commerce through their loyalty and gift card programs.
Age discrimination may sound like smart economics, as older workers 55 and up tend to cost employers more than younger workers in the following ways: 1) Receive benefits from seniority or accumulated merit raises. 2) Receive healthcare at higher costs. However, the Age Discrimination in Employment Act (ADEA) prohibits employers from discriminating against employees in […]
It’s time to fire up your rewards program, as competing chain stores are integrating their loyalty programs with Gas Rewards.
For retailers looking to keep repeat customers and benefit from repeat sales, the cliché motto, “The customer is always right,” holds validity. Why is the customer always right? Simply, the customer knows what they want, what quality they expect, what price they plan on paying, and how they expect to be treated, wooed and wowed […]
A popular saying in the marketing world is that it costs 10 times as much to acquire a new customer than it does to keep an existing one. Despite that, it seems the majority of marketing campaigns are centered on reaching prospects and converting them into paying customers, rather than maintaining relationships with existing brand […]
Retailers who issue loyalty cards to bring customers back again and again are getting some high-tech help in the form of smartphone applications, the New York Times reports. Two companies, Cardstar and Key Ring, are rolling out apps where customers only need to tap a key or two to have coupons delivered to their phones. […]
A new survey just released by Shop.com indicates that consumers are still shopping more by price than brands this year.