Catch up on techniques and best practices to keep consumers shopping local with “Summer School,” a free webinar series presented by SnapRetail. Twelve online classes taught by retail industry experts will be available both live and on demand through August 31. Retailers are invited to attend to learn how to grow their businesses. For the […]
By Christophe Primault, CEO of CloudWork.com Marketing automation is a highly prized ideal in retail, for both online and brick-and-mortar stores. Retailers can increase sales by having a complete customer history in front of them when a shopper walks in their door or visits their website. Marketing automation serves two purposes. It reduces the repetitive […]
Powerful technology enables local merchants to accept credit card payments, and understand and retain customers.
Retain holiday customers into the New Year with these tips from Malcolm Felt, inventory solutions specialist at Fishbowl Inventory.
Retailers can build loyalty by offering a strategic selection of smaller ticket items among their products.
Many independent retailers are replacing traditional rewards cards with mobile applications that provide a variety of features.
While competing with major retailers may seem challenging, one area where independents have a distinct advantage is customer engagement.
Retailers must maximize returns on existing investments while keeping their brand fresh and customers loyal, says Kyle Lacy of ExactTarget.
Marketers know that the key to real loyalty is making a program a “win-win” for business, meaning that the loyalty program becomes a revenue stream.
To keep repeat customers you must consider recognition. For instance, keep track of the types of purchases your loyal buyers make, and on their next visit offer them the same or similar product at a special “Repeat Customer” discount. Or you can put into place the increasingly popular Customer Loyalty Program, giving your repeat customers […]