Retailers can build loyalty by offering a strategic selection of smaller ticket items among their products.
Many independent retailers are replacing traditional rewards cards with mobile applications that provide a variety of features.
While competing with major retailers may seem challenging, one area where independents have a distinct advantage is customer engagement.
Retailers must maximize returns on existing investments while keeping their brand fresh and customers loyal, says Kyle Lacy of ExactTarget.
Marketers know that the key to real loyalty is making a program a “win-win” for business, meaning that the loyalty program becomes a revenue stream.
To keep repeat customers you must consider recognition. For instance, keep track of the types of purchases your loyal buyers make, and on their next visit offer them the same or similar product at a special “Repeat Customer” discount. Or you can put into place the increasingly popular Customer Loyalty Program, giving your repeat customers […]
An original reward and recognition system keeps customers out of the big box retail stores and behind your checkout counter.
For those independent retailers with a growing customer base, recognition and rewards are crucial; this is where a customer loyalty or gift card program can help out. Michael Rochester, an affiliate with Dynamic Merchants, a merchant processing company, expresses the necessity of gift and loyalty card services associated with customer loyalty programs, emphasizing, “Gift and […]
With Paycloud Mobile Wallet retailers will be given the opportunity to embrace m-commerce through their loyalty and gift card programs.
Age discrimination may sound like smart economics, as older workers 55 and up tend to cost employers more than younger workers in the following ways: 1) Receive benefits from seniority or accumulated merit raises. 2) Receive healthcare at higher costs. However, the Age Discrimination in Employment Act (ADEA) prohibits employers from discriminating against employees in […]