Last year, UPS delivered 1.4 million packages back to retailers on January 3rd, also known as “National Returns Day.” Brick and mortar retailers see about 8 percent of all purchases returned. For ecommerce sellers, that number swells to 30 percent of all purchases. Online apparel purchases are returned at a rate of nearly 40 percent. […]
by Dave Feinleib, CEO of Content Analytics As the holiday season quickly approaches, it’s important for brands and retailers to step up their online presence. By doing so, they can win over more customers both in-store and online. Product content is a simple yet incredibly effective way to engage with shoppers. Product content refers to […]
Whether you’re looking to ramp-up your December holiday sales or take advantage of downtime in the slower winter months, there’s always a good reason to kick your sales training up a notch. Here are six strategies to help your team take sales to the next level. Have a Pre-Shift Chat In order for your employees […]
How annoying is it to buy a piece of clothing online, not like the way it fits, and then go through the hassle of sending it back? And often you have to pay extra shipping fees out of your own pocket. This isn’t the ideal situation for loyal customers, and that’s why Amazon’s “try before […]
There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.
First, there was Pepper, the humanoid robot capable of recognizing human emotions and being adapted into more than 140 SoftBank Mobile stores in Japan, and now we have Jules, an automated intelligence conversation platform adapted into the Miracle Mile Shops in Las Vegas. Technology is becoming a new, successful, driving force for communicating with customers. […]
C. Even if the products are great, they will not want to come back if they experienced bad customer service. The goal is to win your customers’ hearts and make your store stand out from the rest because, let’s be honest, people have so many options to shop from and they chose YOU, so make […]
Monthly subscription box services have been a huge hit with retailers. It’s an easy way to create a personal connection with customers and keep them happy with new goodies that are put together nicely in a box sent to their house each month, eliminating the need to go out and check for new products. Best […]
It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?
Silver Touch started off as a home business and has grown into a successful independent gift and jewelry store. It is a leading retailer in downtown Bethel, CT.