A mystery shopper may help independent retailers better evaluate their customer service, without an a biased outcome.
It’s time to fire up your rewards program, as competing chain stores are integrating their loyalty programs with Gas Rewards.
For retailers looking to keep repeat customers and benefit from repeat sales, the cliché motto, “The customer is always right,” holds validity. Why is the customer always right? Simply, the customer knows what they want, what quality they expect, what price they plan on paying, and how they expect to be treated, wooed and wowed […]
Internet based businesses should follow some general rules in design and presentation to create a customer friendly feeling.
One of the big shifts in shopping last year was the emergence of social ecommerce, as brands and retailers found that social networks aren’t just a means to extend their visibility, but also a way to pull in more revenue. The infrastructure of the Internet now enables the sharing of information among networks at a […]
Mobile marketing has great potential to increase a retailer’s return on equity. How could this be? Well, cell phones provide a cost effective marketing and customer service solution, and when used well, mobile marketing can generate quality leads, disseminate important information instantaneously, and improve customer confidence in a retail store. With about 80 percent of […]
Independent retailers who like to see what they’re buying have a friend with the folks at Los Angeles based, JC Sales. While buying on the web is an option, retailers can also walk into the company’s showroom, select exactly what they want in the quantities they need, and come back three hours later to pickup […]
Although in-store retail spending jumped significantly this past holiday season over last year, rising a healthy 5.5 percent according to MasterCard, that number was overshadowed by a 15.4 percent increase in online spending. It was the first time that online spending accounted for more than 10 percent of all gift purchases. Even before the holidays, […]
A popular saying in the marketing world is that it costs 10 times as much to acquire a new customer than it does to keep an existing one. Despite that, it seems the majority of marketing campaigns are centered on reaching prospects and converting them into paying customers, rather than maintaining relationships with existing brand […]
A recent study from NY based ICC/Decision Services shows that while retail associates are focusing on their customers, they’re not taking the extra steps needed to close or add to a sale. ICC/Decision Services, which designs and executes customer experience management programs, visited more than 50 retailers across the categories of apparel, department store, electronics, […]