Although the holiday planning phase has moved well into the holiday selling phase, retailers are still looking for different ways to reach consumers and drive last minute sales. While store owners typically look to appeal to traditional holiday emotions such as family, community and giving, Motista, a marketing survey organization, has released data from an […]
While unique merchandise draws customers, smart business tactics help drive home the sale.
Discount coupons have proven to be highly effective marketing tools for every conceivable size and type of business. A simple explanation for their acceptance by advertisers is their overwhelming popularity and use by the consuming public. In fact, Advertising Age reports that 87 percent of all shoppers use coupons. Another independent marketing research firm, the […]
Retailing is a challenging business, and sometimes you may wish for less demanding customers, more motivated employees, and more cash in the bank. Granting these wishes means work, and as a small business owner you need to be a natural optimist in the world of big box retail, but also a realist. If you don’t […]
As brick and mortar retailers join the online community in an effort to reach more customers, many are at a loss for the appropriate marketing and customer service strategies for their virtual store. Used to face-to-face interaction in which a smile and a greeting could make a sale, traditional brick and mortar retailers are now […]
Every year, RSR takes a look at, “the state of the store,” and this year’s benchmark report featured responses from 86 qualified retailers. Findings consistently show retailers understand the importance of creating a better in-store shopping experience for their customers. However, in 2010 it became clear that armed with more technology than most store employees […]
No matter your role in the retail game, we have all faced the good and the annoying, recognizing the right and wrong of retail actions
Deeper connections with consumers can help drive higher levels of purchase intent, response rates, online engagement and advocacy.
An inside look into what customers love and loathe could mean the difference between record sales or bankruptcy.
For an independent retailer starting with one store, Ashby has become a successful entrepreneur, recognizing that customer satisfaction is the primary key to success.