Retailing is a challenging business, and sometimes you may wish for less demanding customers, more motivated employees, and more cash in the bank. Granting these wishes means work, and as a small business owner you need to be a natural optimist in the world of big box retail, but also a realist. If you don’t […]
As brick and mortar retailers join the online community in an effort to reach more customers, many are at a loss for the appropriate marketing and customer service strategies for their virtual store. Used to face-to-face interaction in which a smile and a greeting could make a sale, traditional brick and mortar retailers are now […]
Every year, RSR takes a look at, “the state of the store,” and this year’s benchmark report featured responses from 86 qualified retailers. Findings consistently show retailers understand the importance of creating a better in-store shopping experience for their customers. However, in 2010 it became clear that armed with more technology than most store employees […]
No matter your role in the retail game, we have all faced the good and the annoying, recognizing the right and wrong of retail actions
Deeper connections with consumers can help drive higher levels of purchase intent, response rates, online engagement and advocacy.
An inside look into what customers love and loathe could mean the difference between record sales or bankruptcy.
For an independent retailer starting with one store, Ashby has become a successful entrepreneur, recognizing that customer satisfaction is the primary key to success.
Independent retailers, especially those retailing kitchenware, can build their bridal business now by committing to excellent customer service.
Gift cards continue to be a popular item for consumers. In 2009, Javelin Strategy & Research reported that 61 percent of U.S. consumers used gift or prepaid cards for purchases, and that number is only expected to grow. As more families connect via digital means such as email and social networks, the traditional plastic card, […]
Michelle and Scott’s targets indies, supplying products that make money, and compete with big box stores.