If you’ve ever attended summer camp as a kid, you know the homesickness can be brutal. At that age, few things are more exciting than a care package from home, or when you go away to school for the first time, receiving a surprise box in the mail from your family.
In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.
Prime Day is a retail holiday invented by Amazon that is exclusive to Prime members. Founded in 2015, the sale brought in $2.41 billion in 2017 and is expected to grow even more this year.
It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?
A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.
The U.S., which is normally a leader in innovation, has fallen behind when it comes to renovating payment methods. In the U.S., mobile payment transactions reached $112 billion by the end of 2016.
Retailers are fighting against online-only stores by focusing on the consumer. Connecting with consumers is easier for brick and mortars for multiple reasons.
For independent retailers, subscription boxes and clubs are a great way to increase revenues and build customer loyalty.
For over a century, mom and pop businesses have been the backbone of American communities.
“I still had hair,” Dennis Janofsky responded with a laugh when asked how long his store has been open.