While the idea of your business accepting credit and debit card payments is nice, it’s important to fully understand the cost of such a venture.
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With the number of cyber attacks being launched every day and the success hackers are having against large, heavily guarded businesses, it’s no wonder cyber criminals are finding even more success at the small business level.
Retailers know there is a major shift currently underway in the payment industry.
Ben, a retailer, tells his entrepreneur friends to stay away from the last merchant service provider he tried.
The past two years have been anything but quiet for the retail industry, with some high-profile cases shining a spotlight on fraudulent use of or access to credit/debit cards and personal information.
There is a tremendous amount of fraud and theft in the payment industry, hence security is the biggest focus for business.
An insidious threat is putting many retail and hospitality POS systems at risk. This fatal flaw in the installation of these systems takes many of them down each day across the country, creating serious problems for countless stores and restaurants.
Your customers are your brand advocates, cheerleaders and stakeholders. They are your greatest asset, whether they shop year-round or just during the peak season or holiday season.
News flash! Americans are impatient! We don’t want to wait 30 seconds for our computers to boot up, or take five minutes to get out of our cars to get our Big Macs. We want everything fast, and that includes checking out at our favorite retail establishments.
Good retail is dependent upon a variety of factors, but ultimately comes down to powerful and actionable strategies designed to maximize sales. Running an effective business is much more complex than a case of opening a store and hoping for the best.