by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
ecommerce
The Guide for Indie Retailers Considering Automation Through RPA
by Daniel Pullen What is robotic process automation? Broadly speaking, RPA is a useful tool for maximally efficient use of a company’s resources, where ‘tool’ refers to both software and services. As the word ‘tool’ might suggest, functionality is the core feature of RPA, in the sense that it is a technology that enables optimal […]
Why Retailers Should Use Performance to Optimize Targeting Tactics
by Benoit Grouchko The world of digital marketing presents an unprecedented opportunity for targeting. Particularly for retail marketers, advanced targeting is crucial, and can now include real-world and digital actions. Despite there being a treasure trove of targeting opportunity, at the end of the day it’s performance that tells you how well your tactics are […]
How to Start an Effective Local Marketing Campaign for your Retail Shop
by Emma Sturgis Marketing campaigns are imperative for all kinds of businesses in this day and age. If you want your retail business to do well, then you need to go above and beyond to plan and orchestrate a local marketing campaign. Local marketing efforts can get your retail shop on the right track. Create […]
How to Write Ecommerce Listings That Get Noticed
by Kiana Mason A big key to your success in eCommerce is writing online product listings that make even the most skeptical consumers make a purchase. Listings need to showcase the benefits of your products, talk about the features, and compel people to buy. But writing listings isn’t always easy. Many eCommerce merchants make the […]
Four Ways E-Tailers Can Keep Customer Data Safe
by Graeme Caldwell Over the last couple of years, consumer confidence has been damaged by repeated data leaks from ecommerce stores. Every online retailer is aware of Magecart and the damage it has done. Companies like Adidas, Sears, and Macy’s have also suffered data leaks. The problem is even more acute for smaller retailers, since […]
The DTC Sweet Spot: Finding the Intersection Between Price, Product and Customer Experience
by Erika Jolly Brookes Ever since Dollar Shave Club’s first video went viral in 2012, the ecommerce world has been fascinated by the rise in DTC (Direct to consumer) retailers and marketing. We’ve watched companies like Casper and Warby Parker rise to fame as the industry celebrates their ability to out-market their substantial, entrenched competitors, […]
2019 Online Shopping Behavior: What Do Customers Want?
The 2019 Online Shopper Survey carried out by 2Checkout between May and July 2019 has revealed consumer preferences, challenges and behavior when it comes to buying online. The answers gathered from respondents across the world give insights ranging from what products they buy online to what influences their buying decisions or cross-border shopping choices. Online […]
Black Friday Cyber Security for Retailers
by Damon Culbert The retail industry is the most at risk from cyber attack, with one report from Business in the Community suggesting that 43 percent of retail businesses have the fewest cyber security measures in place. With Black Friday around the corner, the retail industry is headed into the busiest period of the year. […]
New Affinity-Based Personalization Helps Deliver Better Customer Experiences
Dynamic Yield, an AI-powered personalization platform, recently announced their new Affinity-Based Personalization tool, which allows brands to leverage automatically generated user profiles to easily build a new class of user segments and deliver highly-targeted experiences across multiple channels. This new capability scores important interactions, profiling individual preference for use in targeting and experience delivery. To […]
