Activate, the leading management consulting firm for media, technology, entertainment, and sports businesses, recently released the Activate Technology and Media Outlook 2020, a comprehensive annual report on the state of the Internet, technology, media, and entertainment industries. The report is based on groundbreaking proprietary research. In their sixth report, Activate focused on topics such as […]
ecommerce
Splitit Survey Finds Online Return Process is Key to Customer Experience & Web Conversion
A recent survey by leading monthly installment payment solution Splitit highlights the growing importance of consumer returns within the ecommerce industry. The Splitit survey revealed that a good return policy is not only key to overall customer experience, but directly affects web conversion and, ultimately, a retailer’s bottom line. Returns, Returns, & More Returns Online […]
Four Ways Podcasting is Changing Digital Marketing
Podcasting has been an excellent way for businesses to drive their viral marketing. No matter your industry or position, breaking into podcasting can help you diversify your outreach and provide you with a stronger way to connect with your community, especially in a fast-paced market. Synergizing With Content There is a high chance that you […]
The Buy-Now-Pay-Later Option That Consumers Are Raving About
More and more retailers are allowing customers to pay for products in installments, with big players such as H&M, ASOS and Topshop having the service readily available for shoppers. Research from Splitit, a global installment payment solution provider, found that 35 percent of shoppers are more likely to make a purchase online if retailers offered […]
Business Maker Has Everything You Need to Start A Business
You’ve got an idea, you know what to sell and you’re ready to get started on your business! As excited as you might be, there’s a lot that goes into running a retail business. Not only do you have to figure out how to market yourself on a budget, but then you need to figure […]
Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
The Guide for Indie Retailers Considering Automation Through RPA
by Daniel Pullen What is robotic process automation? Broadly speaking, RPA is a useful tool for maximally efficient use of a company’s resources, where ‘tool’ refers to both software and services. As the word ‘tool’ might suggest, functionality is the core feature of RPA, in the sense that it is a technology that enables optimal […]
Why Retailers Should Use Performance to Optimize Targeting Tactics
by Benoit Grouchko The world of digital marketing presents an unprecedented opportunity for targeting. Particularly for retail marketers, advanced targeting is crucial, and can now include real-world and digital actions. Despite there being a treasure trove of targeting opportunity, at the end of the day it’s performance that tells you how well your tactics are […]
How to Start an Effective Local Marketing Campaign for your Retail Shop
by Emma Sturgis Marketing campaigns are imperative for all kinds of businesses in this day and age. If you want your retail business to do well, then you need to go above and beyond to plan and orchestrate a local marketing campaign. Local marketing efforts can get your retail shop on the right track. Create […]
How to Write Ecommerce Listings That Get Noticed
by Kiana Mason A big key to your success in eCommerce is writing online product listings that make even the most skeptical consumers make a purchase. Listings need to showcase the benefits of your products, talk about the features, and compel people to buy. But writing listings isn’t always easy. Many eCommerce merchants make the […]
