by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
ecommerce
The Importance of Cybersecurity for Ecommerce Retailers
Owning and operating an eCommerce business is no simple feat. It takes a great deal of market research, product quality research, marketing strategy, time investment, and, of course, hard work. However, it is equally true that many online businesses are likely to forget about their cybersecurity practices. In fact, just 6 in 10 small businesses […]
Will Retail Chatbots Be the New Normal?
by Kayla Matthews Chatbots have become an essential feature for retailers across the world. Businesses benefit from these integrations since chatbots can boost sales, assist customers and help the company stand out. Though chatbots are already making progress in the retail world, AI and COVID-19 are changing things in different ways. A chatbot is an […]
Utilizing Customer Data to Make Better Merchandising Decisions In-Store
One of the biggest changes COVID-19 brought upon the world was the switch to online shopping while most brick-and-mortar storefronts closed their doors indefinitely. After the increase in online traffic, retailers now have more ecommerce shopper data at their disposal to use when stores reopen, such as what sold well, what didn’t, and what was […]
Prime Day: Should You Participate and How Retailers Are Creating Their Own Holiday
Amazon Prime Day is rapidly approaching, and with all the lockdown madness happening for the last few months, retailers are looking for more creative ways to sell their products online. Normally, Prime Day would be the perfect opportunity to create some deals and make extra cash, but with Amazon’s increasing seller fees and competition, it […]
How to Balance UX and Online Shopping Security During COVID-19
by Deepak Gupta Who knew that a tiny virus could dramatically change life as we know it? The entire world is grappling with the health implications of the COVID-19 outbreak, as well as its tremendous impact on the global economic landscape. Businesses around the world are quickly trying to upgrade their online presence and prowess, […]
How to Keep Your Online Business Thriving During COVID-19
The impact of COVID-19 has undoubtedly changed retail. To contain the virus, governments of several countries have taken unprecedented measures such as limiting travels and in severe cases, implementing strict lockdowns, causing many businesses to close their doors to the public. Darkened Storefronts To combat the store closures, many retailers are turning to their onlines […]
Tax Planning Amid Ecommerce COVID-19 Sales Boost
by Chris Rivera Consumers have been relying on and indulging in ecommerce way more than usual during the coronavirus pandemic, which is boosting sales for online merchants. As of April 27, ecommerce orders were continuing to surge, with order volume increased by 50 percent compared to 2019. From a personal perspective, my ecommerce accounting firm […]
Retailer Learns to Survive the Shutdown in Creative Ways
Many brick-and-mortar retailers are struggling to get used to the new normal that the COVID-19 pandemic has thrown at them. Between manufacturers shutting their warehouses down, running out of products, keeping their employees safe and trying to move their entire business online, it’s a lot to take in, but retailers such as Sports World in […]
FedEx & BigCommerce Bring New Ecommerce Offering to Small and Medium Businesses
BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, is collaborating with FedEx Corp. (NYSE: FDX) to give small and medium businesses on BigCommerce access to the robust FedEx portfolio of ecommerce solutions and competitive rates. A 2019 BigCommerce survey found that 77 percent of global consumer respondents have abandoned an ecommerce […]
