For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online sales, indie stores are left wondering how to get an edge. In reality, there’s no […]
ecommerce
Golden Quarter Survival Guide
by Rich Kizer & Georganne Bender It’s that time of year again: The fourth quarter – the Golden Quarter – a crucial time for every retailer. The Golden Quarter is traditionally when most retailers go from being in the red to being in the black. You just can’t afford to mess up because there are […]
5 Experts Share Holiday Promotion Tips
The holiday selling season is just around the corner. In between placing orders and designing store displays, it’s easy to leave planning promotions to the last minute. But, the holiday season is the perfect time to stand out from the crowd with creative offers. Not to mention, fourth quarter is also the most profitable season […]
Following In Instagram’s Footsteps: Snapchat Is Now Shoppable
Gen Y and Gen Z seem to be spending the most amount of time on social media platforms Snapchat and Instagram, and retailers are taking note. Many big brands such as Victoria’s Secret® and Target® have advertised through both sites and in May, Instagram started allowing selected users to purchase items from retail ads directly […]
How Amazon is Addressing “Try Before You Buy”
How annoying is it to buy a piece of clothing online, not like the way it fits, and then go through the hassle of sending it back? And often you have to pay extra shipping fees out of your own pocket. This isn’t the ideal situation for loyal customers, and that’s why Amazon’s “try before […]
Independent Retailer Launches Expanded Ecommerce Content
[Bethel, CT August 21st, 2018] In response to increasing reader demand, Independent Retailer is proud to launch a new and expanded ecommerce content section. “Brick and mortar retail will continue to be a focal point of our magazine,” says Meaghan Brophy, editorial director, “But, in today’s world the distinction between bricks and clicks is undeniably […]
It’s Raining Customers: Why You Need an Umbrella Loyalty Program
What if you could tackle common challenges like retention, acquisition, engagement, and brand awareness, all with a single program?
No Brand Is The New Brand
Consumers are becoming more interested in no-name brands rather than huge moneymakers selling their products just for the name, and Amazon is realizing this trend and bringing what the customer wants right under their nose, so taking action on this could be crucial to your company.
The Conversational Magic Sauce for Ecommerce
Ecommerce continues to grow every day, but there’s something missing amongst all the hype. Since the beginning of time, commerce has been a conversational experience. Businesses have to talk with customers and relate to them in order to make a sale, and according to Michael Perry, Director of Product at Shopify, this conversation “magic sauce” […]
Adding Mobile Package Tracking Can Help Your E-Commerce Store
Have you ever had a customer complain about a lost package or that it was taking too long to receive their order? Amazon is putting a live mobile tracking feature on their map, allowing customers to know when their expected package is nearby. Many online retailers have overlooked the importance of tracking, or rely too […]
