The inclusivity movement is growing intensely, and consumers are calling out brands that aren’t diverse enough for their tastes. Just see the backlash that the infamous Tarte Cosmetics brand received when they didn’t offer a wide variety of shades in one of their foundations in 2018. It’s putting pressure on retailers to diversify their health […]
ecommerce
Online Fraud: Should You Be Worried?
We live in a very digitally-conscious age where anyone can do virtually anything with a smartphone. Consumers can make a bill payment, purchase products online, and store their credit card information in their phones so there’s no need to carry around a wallet. As easy and convenient as all of these things are, the protection […]
How to Win a Customer for Life
For many independent online sellers, getting your website in front of potential shoppers can be challenging. Optimizing SEO is harder and more competitive than ever, with preference often given to larger companies. Social media promotions offer greater visibility, but at a cost, and that landscape is also very crowded. In other words, once a customer […]
Take Control of Your Inventory Management with Handheld Scanners
by Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions As a retailer, it’s important that you keep an eye on your most important investment: your inventory. FasTrax’s Warehouse solutions handle the heavy lifting of your inventory management needs so you don’t have to. It all starts with software and barcodes, and a not-so-secret solution: […]
We Know Amazon.com – But what is AWS?
Amazon monopolizes much of the conversation around retail, between its popular Prime program, advances in shipping logistics, Amazon Go’s payment technology, and most recently the HQ2 contest and the circus than ensued. But, there is one sleeping Amazon giant that arguably has played an even bigger role in startup, ecommerce, and technology innovation: Amazon Web […]
Is Facebook Still Effective for Startups?
Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]
Tax Season for Retailers – What You Need to Know
Last year, the Supreme Court issued a landmark ruling that changed online tax law. The original law predated the internet and was more reflective of mail-order catalogs. Previously, retailers only needed to collect and remit sales tax if they had a physical presence in that state. On June 21st, 2018, the Supreme Court ruled that […]
How to Sell on Instagram: Using the New Shopping Features
Instagram is a great visual marketing tool for showcasing products, lifestyle shots, and raising brand awareness. According to Mashable, “there are more than 25 million businesses that have Instagram profiles, and the photo-sharing app has become one of the most important platforms for smaller and direct-to-consumer brands.” Throughout 2018, Instagram implemented a lot of features […]
9 Steps to Increase Conversions on Your Website
Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may be lower than you were expecting. But, the truly shocking fact is that average conversion rates for online stores are between 1 […]
Ecommerce Branding Goals for the New Year
The New Year has finally arrived, and with it brings new goals and standards to keep your store prominently above the rest. Ecommerce is rising to the top more now than ever. As a store owner you have to think about the best ways to keep your customers’ attention, tactics to lessen the friction during […]
