What if you could tackle common challenges like retention, acquisition, engagement, and brand awareness, all with a single program?
ecommerce
No Brand Is The New Brand
Consumers are becoming more interested in no-name brands rather than huge moneymakers selling their products just for the name, and Amazon is realizing this trend and bringing what the customer wants right under their nose, so taking action on this could be crucial to your company.
The Conversational Magic Sauce for Ecommerce
Ecommerce continues to grow every day, but there’s something missing amongst all the hype. Since the beginning of time, commerce has been a conversational experience. Businesses have to talk with customers and relate to them in order to make a sale, and according to Michael Perry, Director of Product at Shopify, this conversation “magic sauce” […]
Adding Mobile Package Tracking Can Help Your E-Commerce Store
Have you ever had a customer complain about a lost package or that it was taking too long to receive their order? Amazon is putting a live mobile tracking feature on their map, allowing customers to know when their expected package is nearby. Many online retailers have overlooked the importance of tracking, or rely too […]
Planting New Ideas with Physical Storefronts
Could you ever imagine walking into a store and seeing no products for sale? Nordstrom has decided to boggle minds with that exact method: they are planning to open two merchandise-free stores in the LA market, according to Co-president Blake Nordstrom in a transcript. After its successful launch with their first merchandise-free store in October, […]
Grocery Goes Digital
According to Supermarket News, about 45% of consumers have shopped for groceries online, but 60% of that group says they rarely do so. The biggest barrier to online grocery shopping is perishables like meat and produce.
IRCE: Ecommerce for All
Held this coming June 5-8, 2018 at McCormick Place West in Chicago, the four day IRCE event will be packed with presentations by over 200 industry leading speakers and well-known companies and brands including Warby Parker, Eloquii, Beachbody, Chewy.com, Rue La La, Pinterest, and Houzz.
Getting Mobile Shoppers In-Store
Mobile devices are becoming increasingly popular for shopping, both inside and out of the store. According to the Invesp Blog, 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business, but mobile devices account for just 19% of all US retail ecommerce sales.
Visual Merchandising: Creating a Community Online
Brick and mortar independent retailers capture the hearts of their communities and play an integral part in them. The bond created in-person through new connections and friendships born between businesses, customers, and neighbors can be recreated by small online businesses through visual merchandising.
H&M: Will Afound Replace Ecommerce Losses?
Seen as a forward-thinking company, H&M added online shopping back in 1998, establishing the very first online market in Sweden. But, for the fast-fashion behemoth, it seems like lately they may have lost their forward-thinking mojo.
