by Bryan Karas The holiday shopping season is nearly upon us, and soon everyone is going to be reading stories that have the same theme: You need to plan ahead. Although, this year is not like previous years. This year we are facing challenges that most of us have never experienced before. Things are different—for […]
ecommerce
7 Tips to Improve Your Content Marketing Strategy
by Axadra If you are running an ecommerce business, then you’re already using content to let potential customers know what your brand is all about. Content is the fuel that powers any marketing initiative, and an effective content marketing strategy is crucial in mapping out the way to success. However, 63 percent of businesses are […]
Five Must-Have Strategies for Your Digital Marketing Budget
by Meghan Martinsen With 2020 winding down, it’s time for marketers to start planning their budget for 2021. Digital marketing is an essential element for marketers because it helps them get their products before prospects. If shoppers search the internet for products that digital marketers provide but can’t find their site, they will lose sales […]
Post-COVID-19 Commerce Will be a Hybrid Between Digital & Face-to-Face
by DK Hardware Even before the confinement, society was ready to make its purchases online. 96.7 percent of internet users searched for information on prices, characteristics, and opinions of products, and 36 percent actually bought online. Art Goldman, DK Hardware’s CFO, shares his thoughts on what worldwide commerce will look like after the pandemic. How […]
Black Friday & Cyber Monday 2020 Predictions
Many are wondering how holiday sales and events such as Black Friday will be affected by the economic turndown. Klaviyo, an independently owned marketing platform focused on ecommerce business, predicts that Black Friday and Cyber Monday 2020 will be the biggest year yet — even larger than 2021 will be. There are many different reasons […]
Three Great Examples of Results-Driven Checkout Processes
by Kayla Matthews The design of your checkout process can significantly impact how many customers make it through the sales funnel. Even subtle design decisions that make checkout slightly less convenient — like surprise fees, overly long forms and required account creation — can result in higher cart abandonment. That’s especially true toward the holiday […]
How to Sync Up Your Pricing with Shoppers’ Pandemic-Driven Price Sensitivity
by Geoff Pofahl In the COVID-19 era, rates of unemployment skyrocketed to unprecedented levels at breakneck speeds. Others were furloughed, faced reduced hours and pay, or were informed of across-the-board pay cuts. For many of those whose take-home has not yet been impacted, feelings of vulnerability and uncertainty are real and will likely persist for […]
Want to be an Effective Retailer in 2020? Learn to Engage Customers from Home
by Maria Melo Ask any business owner and they’ll tell you: the consumer landscape is transforming and becoming more complex every day. Shifts caused by the COVID-19 pandemic have transformed the way we buy, sell, deliver goods and services, and fundamentally changed how brands must interact with their customers to be successful. This transformation and […]
Planning an Email Marketing Campaign? Here’s How to Look at Costs
by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
The Importance of Cybersecurity for Ecommerce Retailers
Owning and operating an eCommerce business is no simple feat. It takes a great deal of market research, product quality research, marketing strategy, time investment, and, of course, hard work. However, it is equally true that many online businesses are likely to forget about their cybersecurity practices. In fact, just 6 in 10 small businesses […]
