by Amanda Jerelyn According to a study conducted by Jessie Hagen of U.S. Bank, 82% of businesses fail due to cash flow problems. Thus, businesses aim to maximize their profitability by cutting down costs and increasing sales. However, in the competitive business world today, increasing sales isn’t easy. Businesses have to do all that they […]
ecommerce
What To Know Before Going From Online to Brick and Mortar
by Emma Sturgis Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own physical retail shop, then you need to thoroughly prepare. These preparation tips […]
Ecommerce Beyond Amazon
by Meaghan Brophy Despite dominating headlines, Amazon is not the be-all and end-all of ecommerce. Many indie sellers are thriving outside the sharp confines of Amazon.com. “Amazon is not the only option for attracting ecommerce sales,” says Allen Kaplun, owner of GreenDropShip.com. “In fact,” he says, “Amazon only has 35 – 50% of the market […]
WOW Customers With This New AR Virtual Try-On Tool
Step aside mass merchants, this one’s for the little guys. Perfect Corp. recently announced the launch of the new ‘YouCam for Web,’ offering AR makeup try-on solutions for small and medium sized businesses, according to a press release. This feature will allow consumers to browse and test what cosmetic products would look like using augmented […]
AI’s Role in Helping Retailers with Holiday Pricing & Promotion Strategies
by Jeff Smith In an increasingly competitive landscape, independent retailers face unique challenges. Where once their competition consisted almost solely of nearby physical stores in the same retail sector, today they face an unprecedented and fast-changing array of competitors, from online giants to specialty stores and global discounters. But there is good news as well. […]
Diversifying the All-Natural Hair, Skin and Bath Market
The inclusivity movement is growing intensely, and consumers are calling out brands that aren’t diverse enough for their tastes. Just see the backlash that the infamous Tarte Cosmetics brand received when they didn’t offer a wide variety of shades in one of their foundations in 2018. It’s putting pressure on retailers to diversify their health […]
Online Fraud: Should You Be Worried?
We live in a very digitally-conscious age where anyone can do virtually anything with a smartphone. Consumers can make a bill payment, purchase products online, and store their credit card information in their phones so there’s no need to carry around a wallet. As easy and convenient as all of these things are, the protection […]
How to Win a Customer for Life
For many independent online sellers, getting your website in front of potential shoppers can be challenging. Optimizing SEO is harder and more competitive than ever, with preference often given to larger companies. Social media promotions offer greater visibility, but at a cost, and that landscape is also very crowded. In other words, once a customer […]
Take Control of Your Inventory Management with Handheld Scanners
by Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions As a retailer, it’s important that you keep an eye on your most important investment: your inventory. FasTrax’s Warehouse solutions handle the heavy lifting of your inventory management needs so you don’t have to. It all starts with software and barcodes, and a not-so-secret solution: […]
We Know Amazon.com – But what is AWS?
Amazon monopolizes much of the conversation around retail, between its popular Prime program, advances in shipping logistics, Amazon Go’s payment technology, and most recently the HQ2 contest and the circus than ensued. But, there is one sleeping Amazon giant that arguably has played an even bigger role in startup, ecommerce, and technology innovation: Amazon Web […]
