Fulfilling orders on Amazon has become a hot topic for ecommerce. Years ago, storage at Amazon was free, rates were ridiculously low, and there was no limit. Now, storage at Amazon is very costly and retailers are further penalized for storing products that are not generating commission for them. The Ultimate Hybrid Model to Help […]
ecommerce
5 Cross-Border Ecommerce Trends to Watch
by Juliana Pereira The COVID-19 pandemic has changed the way whole business sectors operate. Ecommerce is no exception as the virus forced brick-and-mortar retailers to shut down for months and continues to create an uncertain future for in-person shopping, even in light of an imminent vaccine. On the other hand, ecommerce continues to accelerate as […]
How to Reach Customers in Their Purchasing Journey
by Courtney Parker A customer’s journey to a purchase decision is different today than even six months ago, especially when considering a high-ticket item. In some cases, online research has become more important, which opens the door for local retailers who can create a comprehensive presence across multiple digital touchpoints to reach consumers wherever they […]
2021 Retail Predictions
Remember at the beginning of 2020 when you thought you had everything all planned out for the year, and then COVID-19 came and knocked all of your preparations off the table? That was not fun for anyone, and many businesses are still trying to recuperate and rebuild their models. We live in very unpredictable times, […]
Technology’s Role in the New Retail Paradigm Post-COVID-19
by Pranav Tyagi This is a pivotal time for retailers. Many were already facing pressures from the growth in ecommerce prior to the onset of the pandemic, and after months of stay at home orders and forced closures, these stresses have only increased. According to recent data from IBM’s U.S. Retail Index, COVID-19 has expedited […]
Holiday Cheer: Sledding Through a Successful Season with New Digital Strategies
by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic […]
Why Insight-Driven Marketing is the Key to Ecommerce Success
by Alexander Igelsböck The pandemic has created tough challenges for retailers, often hitting independent players hardest of all. Along with falling foot traffic, economic uncertainty, and closer scrutiny of marketing budgets have come opportunities to evolve and improve their businesses for the digital future. Rapid growth in online purchasing has sparked an unprecedented ecommerce boom, […]
How Retailers Can Maximize Their Ad Spend this COVID Holiday Season
by Bryan Karas The holiday shopping season is nearly upon us, and soon everyone is going to be reading stories that have the same theme: You need to plan ahead. Although, this year is not like previous years. This year we are facing challenges that most of us have never experienced before. Things are different—for […]
7 Tips to Improve Your Content Marketing Strategy
by Axadra If you are running an ecommerce business, then you’re already using content to let potential customers know what your brand is all about. Content is the fuel that powers any marketing initiative, and an effective content marketing strategy is crucial in mapping out the way to success. However, 63 percent of businesses are […]
Five Must-Have Strategies for Your Digital Marketing Budget
by Meghan Martinsen With 2020 winding down, it’s time for marketers to start planning their budget for 2021. Digital marketing is an essential element for marketers because it helps them get their products before prospects. If shoppers search the internet for products that digital marketers provide but can’t find their site, they will lose sales […]
