Gen Y and Gen Z seem to be spending the most amount of time on social media platforms Snapchat and Instagram, and retailers are taking note. Many big brands such as Victoria’s Secret® and Target® have advertised through both sites and in May, Instagram started allowing selected users to purchase items from retail ads directly […]
How annoying is it to buy a piece of clothing online, not like the way it fits, and then go through the hassle of sending it back? And often you have to pay extra shipping fees out of your own pocket. This isn’t the ideal situation for loyal customers, and that’s why Amazon’s “try before […]
[Bethel, CT August 21st, 2018] In response to increasing reader demand, Independent Retailer is proud to launch a new and expanded ecommerce content section. “Brick and mortar retail will continue to be a focal point of our magazine,” says Meaghan Brophy, editorial director, “But, in today’s world the distinction between bricks and clicks is undeniably […]
What if you could tackle common challenges like retention, acquisition, engagement, and brand awareness, all with a single program?
Consumers are becoming more interested in no-name brands rather than huge moneymakers selling their products just for the name, and Amazon is realizing this trend and bringing what the customer wants right under their nose, so taking action on this could be crucial to your company.
Ecommerce continues to grow every day, but there’s something missing amongst all the hype. Since the beginning of time, commerce has been a conversational experience. Businesses have to talk with customers and relate to them in order to make a sale, and according to Michael Perry, Director of Product at Shopify, this conversation “magic sauce” […]
Have you ever had a customer complain about a lost package or that it was taking too long to receive their order? Amazon is putting a live mobile tracking feature on their map, allowing customers to know when their expected package is nearby. Many online retailers have overlooked the importance of tracking, or rely too […]
Could you ever imagine walking into a store and seeing no products for sale? Nordstrom has decided to boggle minds with that exact method: they are planning to open two merchandise-free stores in the LA market, according to Co-president Blake Nordstrom in a transcript. After its successful launch with their first merchandise-free store in October, […]
According to Supermarket News, about 45% of consumers have shopped for groceries online, but 60% of that group says they rarely do so. The biggest barrier to online grocery shopping is perishables like meat and produce.
Held this coming June 5-8, 2018 at McCormick Place West in Chicago, the four day IRCE event will be packed with presentations by over 200 industry leading speakers and well-known companies and brands including Warby Parker, Eloquii, Beachbody, Chewy.com, Rue La La, Pinterest, and Houzz.