by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic […]
2021 Marketing with Email & SMS
Now that indie retailers everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
Retailers Are Preparing for Their Weirdest Black Friday Ever
by Matt Thompson The COVID-19 pandemic has flipped retail on its head in 2020. Stores were forced to close and shoppers’ priorities and buying behaviour changed as the economy was put under strain. As the all-important November holiday shopping season with its Black Friday pinnacle moves closer, it’s expected to be even more critical this […]
Planning an Email Marketing Campaign? Here’s How to Look at Costs
by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
Planning an Email Marketing Campaign? Here’s How to Look at Costs
by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
Two-Thirds of Small Businesses Still Use Traditional Marketing
by The Manifest Two-thirds (63%) of small businesses use traditional marketing to facilitate a personal connection with their clients, according to a new survey from The Manifest, a B2B news and how-to website. Although traditional marketing techniques may be seen as a thing of the past, most small businesses, surprisingly, still use print marketing such […]
Three Ways to Improve Your Email Marketing
by Kristin Savage Email marketing is dead… Or is it? Over the past few years, we’ve seen many authoritative resources claim that we should stop investing our money in email marketing. MarTechSeries, an online marketing trends magazine, for instance, claims that email marketing is the most unreliable strategy due to many reasons, namely: It’s susceptible […]
How to Run an Effective Email Marketing Campaign
Ever wonder how many views your email blasts are getting for your business? Almost every retailer is now sending emails with promotions, new product offers, and other information to try and get the consumer’s attention, so it can be difficult to get your voice heard among the mass flow. A new study by Pitchbox and […]
Ghosts of Christmas Past: 2017 Holiday Email Insights to Help with 2018 Strategy
By Jen Ribble The year-end holidays are an exciting—and stressful—time for email marketers. With the holidays truly upon us, it’s finally time to start sending all of those campaigns you’ve been perfecting over the last several weeks and months. But that doesn’t mean your work is done. Every email campaign requires careful analysis, to see […]
Getting Up Close and Personal with Holiday Email Tactics
With so many new social media strategies out there to catch the attention of customers during the holiday season, there is still one old-school way that continues to work: email. Especially during Black Friday and Cyber Monday, consumers are keeping an eye on their emails for any deals going on to snag the perfect gifts […]
