by Kristin Savage Email marketing is dead… Or is it? Over the past few years, we’ve seen many authoritative resources claim that we should stop investing our money in email marketing. MarTechSeries, an online marketing trends magazine, for instance, claims that email marketing is the most unreliable strategy due to many reasons, namely: It’s susceptible […]
How to Run an Effective Email Marketing Campaign
Ever wonder how many views your email blasts are getting for your business? Almost every retailer is now sending emails with promotions, new product offers, and other information to try and get the consumer’s attention, so it can be difficult to get your voice heard among the mass flow. A new study by Pitchbox and […]
Ghosts of Christmas Past: 2017 Holiday Email Insights to Help with 2018 Strategy
By Jen Ribble The year-end holidays are an exciting—and stressful—time for email marketers. With the holidays truly upon us, it’s finally time to start sending all of those campaigns you’ve been perfecting over the last several weeks and months. But that doesn’t mean your work is done. Every email campaign requires careful analysis, to see […]
Getting Up Close and Personal with Holiday Email Tactics
With so many new social media strategies out there to catch the attention of customers during the holiday season, there is still one old-school way that continues to work: email. Especially during Black Friday and Cyber Monday, consumers are keeping an eye on their emails for any deals going on to snag the perfect gifts […]
5 Retail Email Marketing Tips for Collaborating Between Your Digital and In-Store Experiences
As a retailer, you’ll want to maximize your opportunities in both online and offline retail worlds, keeping shoppers happy and spending their money in your store. Here’s how you can use retail email marketing to do just that.
How Email Reactivation Can Work for You
As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.
Go For The Gold with Email Marketing
It’s only an illusion that the grass is greener on the other side of the fence. Relationship building is key to the success of any business, and the relationships you need to focus on are the ones you already have.
Make Your Customers Feel Special
There are several tactics to providing a great experience, but they all come down to one thing: making the customer feel recognized as an individual, rather than “just another customer.”
3 Free Online Marketing Tools for Independent Retailers
In an oversaturated world of technology, it is hard to find the right software tools for your business.
Top 3 Essential Email Marketing Tips and Ideas for Retailers
Your email list is one of the most valuable assets to your business.
