By Jen Ribble The year-end holidays are an exciting—and stressful—time for email marketers. With the holidays truly upon us, it’s finally time to start sending all of those campaigns you’ve been perfecting over the last several weeks and months. But that doesn’t mean your work is done. Every email campaign requires careful analysis, to see […]
With so many new social media strategies out there to catch the attention of customers during the holiday season, there is still one old-school way that continues to work: email. Especially during Black Friday and Cyber Monday, consumers are keeping an eye on their emails for any deals going on to snag the perfect gifts […]
As a retailer, you’ll want to maximize your opportunities in both online and offline retail worlds, keeping shoppers happy and spending their money in your store. Here’s how you can use retail email marketing to do just that.
As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.
It’s only an illusion that the grass is greener on the other side of the fence. Relationship building is key to the success of any business, and the relationships you need to focus on are the ones you already have.
There are several tactics to providing a great experience, but they all come down to one thing: making the customer feel recognized as an individual, rather than “just another customer.”
In an oversaturated world of technology, it is hard to find the right software tools for your business.
Your email list is one of the most valuable assets to your business.
A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s important to develop an approach that not only gets notice, but also is effective at getting results. Make no mistake; email marketing is not an easy feat. It can be made simpler, however, by breaking it down into core tasks, and understanding the job each task plays in the overall campaign.
Small and medium-sized firms understand the importance of marketing in helping to grow their businesses. Catering to today’s tech-savvy consumer requires small merchants to respond to this need with technology. Fortunately, today’s POS systems have built-in features that simplify marketing efforts, and minimize the need for exhaustive research and third party tools.