When it comes to growing a retail business, everyone can use a little help. Fortunately, there are numerous apps, software programs and tools that can help merchants manage everything from inventory to staff. Below are five must-have tech tools for retailers.
GoDaddy, a domain name and website provider, and Microsoft Corp. have formed a strategic partnership to offer Office 365 as GoDaddy’s core productivity software to its small business customers.
Making buyers lifelong customers should be the goal of everyone operating an online store. Retailers want this golden goose because it is less expensive to keep a customer than it is to acquire a new one. However, it takes a concerted effort to keep first time buyers around for life. Following are three strategies you can incorporate to keep shoppers coming back to your eCommerce site.
We have all heard the sensational proclamations that email is dead, but that is simply not the case. Regardless of what new technology makes its debut, email is alive and kicking, and has consistently ranked as one of the most popular behaviors among online adults for the last decade. According to the Pew Research Center, 92 percent of online adults use email today. Over time, online adults have increased their daily email use from 49 percent in 2002 to more than 60 percent today.
The online marketplace is extremely competitive, and it is vital that you maximize your return on investment (ROI). It can be difficult to spread the word about your business when the market is fragmented, and potential customers have so many buying options. It takes an innovative advertising strategy to succeed, and merchants must differentiate themselves from their competition.
By Jessica Moretti Consumers are under a constant barrage of advertisements and promotions, making it increasingly difficult to capture their attention. In a world full of noise, a good way to stand out from the crowd is to send a message that isn’t focused on selling, but instead works to nurture the relationship with your […]
Email signatures are important and showcase your professionalism as a small business owner.
The health of small businesses is improving in 2012, according to new survey data from Constant Contact(R), Inc.
The concept of learning something about customer preferences, desires, and devices, and building relevant conversations via email around that data continues to grow.
Promotional emails and search engine results, not social media as originally believed, were the main reason shoppers headed to the top 40 retailers’ websites last year, according to a new report. Some 19 percent of respondents to a survey by, Foresee Results, visited a retail site because of a promotional email, while eight percent went […]