The concept of learning something about customer preferences, desires, and devices, and building relevant conversations via email around that data continues to grow.
Promotional emails and search engine results, not social media as originally believed, were the main reason shoppers headed to the top 40 retailers’ websites last year, according to a new report. Some 19 percent of respondents to a survey by, Foresee Results, visited a retail site because of a promotional email, while eight percent went […]
There’s another whole channel of shoppers out there just waiting for your message. In a challenging economy, can you afford to ignore them?
With retailers scrambling for shoppers’ dollars, you need every advantage. E-mail marketing is one of them.
There is currently a shift happening in the way companies view email as a tool for merchandise marketing campaigns.
Email marketing has now come of age, with an extremely high rate of return, outstanding tracking, reporting, and automated campaigns now available. More businesses should be adding it to their marketing solutions, according to Tim Pacileo, president, of theBoardRoomAdvisors. “Back in the early days, goods and services were marketed exclusively by word of mouth and […]