There’s another whole channel of shoppers out there just waiting for your message. In a challenging economy, can you afford to ignore them?
With retailers scrambling for shoppers’ dollars, you need every advantage. E-mail marketing is one of them.
There is currently a shift happening in the way companies view email as a tool for merchandise marketing campaigns.
Email marketing has now come of age, with an extremely high rate of return, outstanding tracking, reporting, and automated campaigns now available. More businesses should be adding it to their marketing solutions, according to Tim Pacileo, president, of theBoardRoomAdvisors. “Back in the early days, goods and services were marketed exclusively by word of mouth and […]