by R.R. Donnelley & Sons Company A new study released by R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and […]
Social Media Do’s and Don’ts
Social media is constantly evolving with new ways to post videos and interact with your followers. These online connections especially changed during the COVID-19 pandemic so companies could continue to reach out to their customers and keep them interested in their brand. Retailers should continually be updating their social media tactics to keep viewers interested […]
Fashion Brands Use Instagram Live to Engage and Sell
Social media websites are making it easier for brands to sell and promote themselves directly on the platforms. Especially now with store closures and social distancing in place, brands are getting creative with how they engage through social media, and one of the newest ways is through Instagram Live. Instagram already offers multiple different advertisement […]
Small Business Owner Awarding Scholarships to Other Small Businesses Due to COVID-19
In an effort to help other small businesses survive the COVID-19 Global Pandemic, Manuel Suarez, owner of the AGM Marketing Agency, is awarding free full scholarships to his flagship Facebook Masters Course training and Coaching Program. Over 8,000 people have already been awarded the free full scholarships, valued at over $16,000,000, in the last two […]
Is Facebook Still Effective for Startups?
Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]
Retailers Getting Crafty with Chatbot Messengers
The AI universe seems to be taking over the world one step at a time. As ecommerce continues to build up their customer counts, retailers are coming up with creative and intriguing ways to give customers that personalized experience they are longing for, and one of those ways is through chatbot messengers. According to a […]
Using Facebook to Grow Your Store’s Email List
Your store has a thriving Facebook page, and maybe even an Instagram® account, too.
3 Keys to Social Media Success
More than ever it’s crucial for independent retailers to have an online presence that can be easily utilized by their target consumer audience.
It’s All About Local: Hometown Success
Stroll through the charming New England village of Bethel, CT and you’ll very soon catch sight of the cheery store windows arranged by Kim Ramsey, owner of The Toy Room, an independent retailer offering toys and games for infants, girls and boys.
2016: The Year of Mobile E-Commerce
The days of debating mobile’s potential are over. According to search giant Google, mobile traffic has surpassed desktop traffic.
