Your store has a thriving Facebook page, and maybe even an Instagram® account, too.
More than ever it’s crucial for independent retailers to have an online presence that can be easily utilized by their target consumer audience.
Stroll through the charming New England village of Bethel, CT and you’ll very soon catch sight of the cheery store windows arranged by Kim Ramsey, owner of The Toy Room, an independent retailer offering toys and games for infants, girls and boys.
The days of debating mobile’s potential are over. According to search giant Google, mobile traffic has surpassed desktop traffic.
Tapping into the purchasing power of the Millennial generation – roughly defined to include everyone born between 1980 and 2000 – has been a challenge for many retailers.
In today’s competitive retail environment, there is no time to waste on marketing that won’t help raise awareness, increase sales and grow your business.
Gone are the days where you need expensive camera equipment, lighting and professional editing software to create an effective video.
Pinterest is easy, free and about to make a huge difference in the way you market your store.
The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today.
New Year’s resolutions: we all make them and break them. Your resolution may last a week or a few months, but eventually you may find yourself back to the same old, same old. Typical personal resolutions involve dieting and exercise. For business, everyone wants to expand their reach and increase sales, but you would be surprised by how many people break their resolutions, even with something as important as their business.