Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]
Retailers Getting Crafty with Chatbot Messengers
The AI universe seems to be taking over the world one step at a time. As ecommerce continues to build up their customer counts, retailers are coming up with creative and intriguing ways to give customers that personalized experience they are longing for, and one of those ways is through chatbot messengers. According to a […]
Using Facebook to Grow Your Store’s Email List
Your store has a thriving Facebook page, and maybe even an Instagram® account, too.
3 Keys to Social Media Success
More than ever it’s crucial for independent retailers to have an online presence that can be easily utilized by their target consumer audience.
It’s All About Local: Hometown Success
Stroll through the charming New England village of Bethel, CT and you’ll very soon catch sight of the cheery store windows arranged by Kim Ramsey, owner of The Toy Room, an independent retailer offering toys and games for infants, girls and boys.
2016: The Year of Mobile E-Commerce
The days of debating mobile’s potential are over. According to search giant Google, mobile traffic has surpassed desktop traffic.
Cracking the Millennial Mystery
Tapping into the purchasing power of the Millennial generation – roughly defined to include everyone born between 1980 and 2000 – has been a challenge for many retailers.
The Best Social Media Channels For Your Store
In today’s competitive retail environment, there is no time to waste on marketing that won’t help raise awareness, increase sales and grow your business.
Using Video to Engage Customers on Facebook and Instagram
Gone are the days where you need expensive camera equipment, lighting and professional editing software to create an effective video.
Expand Your Reach with Promoted Pins
Pinterest is easy, free and about to make a huge difference in the way you market your store.
