Independent retailers utilizing social networks appears to be smart advertising. Nonetheless, Forrester Research claims Facebook appears to be a waste of independent retailer resources.
Social networking, often seen simply as a way for friends to keep in touch, has been pounced upon by big corporations and institutions. These companies understand the value of being seen as, “your friendly motor manufacturer,” or something to that effect. A sector where this can be even more valuable is independent retailing, including small […]
There seems to be a disconnect between what customers say they want out of social media and what businesses think they want.
Research has found with money tight, small businesses are turning to free social media to draw and retain customers.
More than just a social network site, it might well be the new frontier for retailers looking to develop more personal shopper-relationships.
Marketers are excited by the recent announcement by social networking giant, Facebook, of an upcoming location based feature. The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike, as a means to increase brand awareness and drive […]
A new blog from online Drop Ship site DropShipAccess.com outlines some easy steps to utilizing social media as part of your independent marketing effort, especially using Facebook. Making the case for going online to reach new and potential customers, the blog notes that: * Facebook, has more than 500 million members; * More than 85% […]
The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike.
Email marketing has now come of age, with an extremely high rate of return, outstanding tracking, reporting, and automated campaigns now available. More businesses should be adding it to their marketing solutions, according to Tim Pacileo, president, of theBoardRoomAdvisors. “Back in the early days, goods and services were marketed exclusively by word of mouth and […]
SCORE, Counselors of America’s Small Business Owners, offers 10 tips for small business success in 2010: Grow your customer base. Understand your customer demographics and why they buy your products and services. Win clients over with new and diversified products. Offer multiple price points, and create packages or customizable plans which give your customers greater […]