At Summit Hats, every hat has its own touching story. But, it’s not just the hats that will catch your attention. The people behind the wide brims and hardy materials are just as memorable. Summit Hats began in 1970, with two families working hard day and night to fulfill every order. To this day, the […]
February 2019 Issue
4 Steps for Choosing a POS System
Choosing a point-of-sale (POS) system is a big decision. The right system can make your business operate much more efficiently, help manage inventory, provide data to make better purchasing and staffing decisions, and improve customer service. Many of the POS systems available for retailers advertise similar features. But, they are not all created equal. Here’s […]
Back to School Buying Guide
School’s not yet out for the summer. But for many retailers, back to school buying starts now. And, for good reason. Back to school shopping is one of the longest retail holidays, and it’s quickly becoming one of the most lucrative. The National Retail Federation reports that shoppers spend more on back-to-school and back-to-college than […]
Back to Basics: Freshen Up Your Store with Merchandising 101
Spring has sprung. Well… almost. There’s no better time than the present to freshen up your store for yourself, and for your customers. Having a great retail display can make all the difference. The way you display products and organize your store can be the difference between stellar sales or a deadbeat season. So, let’s […]
Must-Have Sunglass Styles for 2019
Sunglasses are a daily necessity worn by practically every American. As a fashion statement or practical health precaution, everyone has different priorities, styles, and needs when it comes to selecting the perfect pair of shades. But, for many, it doesn’t stop as just one pair. The average American has several pairs of sunglasses. In 2010, […]
March 2019 ASD Market Week Product Preview
ASD Market Week returns to the Las Vegas Convention Center March 17th – 20th. ASD combines nine merchandise shows in one to offer retailers a one-stop-shop for buying gift and home, fashion and accessory, beauty and fragrance, convenience store, closeout, cash and carry gifts, smoke and vape, and internationally sourced products. Here’s a preview of […]
The Market at Macy’s: Too Good to be True for Indie Brands?
The Market @ Macy’s is a pop-up shop within a dozen of Macy’s biggest stores nationwide. A pop-in, if you will. The Market @ Macy’s debuted in early 2018 and features a variety of both up-and-coming and established brands. For the most part, the specific products displayed at each market are unique to that particular […]
How to Sell on Instagram: Using the New Shopping Features
Instagram is a great visual marketing tool for showcasing products, lifestyle shots, and raising brand awareness. According to Mashable, “there are more than 25 million businesses that have Instagram profiles, and the photo-sharing app has become one of the most important platforms for smaller and direct-to-consumer brands.” Throughout 2018, Instagram implemented a lot of features […]
Spring and Summer Fashion Trends for 2019
Spring is in the air! If we can feel it, your customers can feel it, too. Springtime signifies a fresh start to a new year, and often, a new wardrobe. Change in seasons is the second biggest driver of apparel sales, after discounts and promotions, and Spring is the biggest apparel sale season of them […]
9 Steps to Increase Conversions on Your Website
Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may be lower than you were expecting. But, the truly shocking fact is that average conversion rates for online stores are between 1 […]
