It’s January, and that means one thing in retail: gift card redemption month. Year after year, gift cards are one of the most popular holidays gifts. 90 percent of gift cards are used within 60 days of purchase, and 72 percent of customers spend more than the value of their gift card when redeeming. So, […]
gift cards
Golden Quarter Survival Guide
by Rich Kizer & Georganne Bender It’s that time of year again: The fourth quarter – the Golden Quarter – a crucial time for every retailer. The Golden Quarter is traditionally when most retailers go from being in the red to being in the black. You just can’t afford to mess up because there are […]
Digital Gift Cards for Holiday Success
Holiday preparedness means being ready to accommodate all potential customers when, where, and how they want to buy.
Make the Grade with Back to School
It’s almost summer, but back to school will be here before you know it. Over the past few years, timelines for back to school shopping have continued to spread.
What Do Moms Want? Gift Cards!
Mother’s Day comes but once a year. Friends and family gather together to celebrate the mothers, grandmothers, partners and expectant mothers in their lives.
Increase Profits with Gift Card Redemptions
Since 2009, gift cards have remained one of the most-requested holiday gifts. Now that the holiday season is over, those gift cards will be making their way back into your store to be redeemed.
Tis the Season for Gift Cards
Year after year, gift cards are the most requested gift in America.
Holiday Marketing with Gift Cards
In today’s digital world, retail customers have come to expect real-time customer service, easy-to-use websites, and a wide choice of payment methods.
Marketing Gift Cards for Year-Round Profits
Retail marketers plan all year for winter holiday promotions, which are the most fiscally lucrative part of the year.
Marketing with Gift Cards
When marketed correctly, gift cards (certificates) can increase online sales, promote customer retention through repeat sales, and help attract new customers.
