Advertisements and valuable content can bring your audience to your website, but what is driving them to your store?
3 Free Online Marketing Tools for Independent Retailers
In an oversaturated world of technology, it is hard to find the right software tools for your business.
Prepare for Mobilgeddon
Google rolled out their mobile-friendly algorithm update in April, and although it has sent some businesses into a panic, there are certain tips that retailers can keep in mind during this change that will help create continued success to a mobile friendly system.
Digital Marketing Tools Build eCommerce
Your ecommerce site is loaded with great products, your shopping cart is ready to roll, and your web pages are engaging. Now it is time to utilize digital marketing tools to attract customers. Here is an overview of several marketing tools designed to increase sales. AdWords Google AdWords is a pay-per-click or cost per click […]
Capture Abandoned Carts for Maximum Profit
Recovering abandoned shopping carts is a critical element of any successful ecommerce business strategy. Traditionally, the only way to recover an abandoned cart was to contact a customer using information provided during the checkout process, such as an email address. This is a great option, and it does work if the customer has gotten to […]
A/B Testing with Google Content Experiments
Any online retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and […]
Guide to Product Listing Ads
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]
Tips Every Small Business Can Use to Increase Sales
Knowledge experts from Google, Yelp, Foursquare, Constant Contact, LevelUp and other digital firms share marketing tips and advice.
How to Set Up a PPC Campaign (Part One)
Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.
Small Business, Big Data
Entrepreneurs wanting to leverage social media business data may find SumAll Social Metrics helps level the playing field.
