Vocus and Duct Tape Marketing release results of Path to Influence: An Industry Study of SMBs and Social Media.
As the retail holiday season begins, Google is doing away with its free Product Search platform, in a move to a paid format called Google Shopping.
Google is doing away with its free Product Search platform in a move to a paid format called Google Shopping.
Success on Facebook, Twitter, YouTube and the many other emerging social sites is all about the approach. A study by IBM reveals that many companies are missing an opportunity to utilize social media channels to drive sales growth, because of a misunderstanding of what consumers want out of those channels. A majority of consumers say […]
A few years ago, when the worldwide recession was grabbing the headlines, the way search engines work changed in a way that handed independent retailers, or any business primarily selling local, a huge bonanza. Your company has either been taking advantage of what is known as the “localized search algorithm” phenomenon, or you have been […]
Search for any local business on Google; for example, “Hair Salon Las Vegas,” or, “Masonry Las Vegas,” and you will see a map with several business listings on top of the organic results. These listings get the best spot on the page, are free, and you don’t even need a website to get listed there, […]
The search engine, Bing, is getting a lot of attention from retailers. In the fourth quarter of 2009, retailers spent 47 percent more on search ads on Bing than during the same period in 2008.