by Brooke Chaplan Retailers should start planning now to prepare for the Valentine’s Day rush. With thousands of shoppers perusing stores and online sites for the best gifts for their loved ones, stores with the most effective sales campaigns will see a huge increase in their earnings. Brands and retailers hoping to take advantage of […]
holiday sales
The Ultimate Retail Calendar
New year, new trends and new holidays to prep for. Even though the end of the year madness may be over, retailers are still working hard to deal with holiday returns and plan ahead for upcoming events. Valentine’s Day products should start going up, as well as winter clearance plan-o-grams, St. Patrick’s Day displays… there’s […]
Three Tips for Retailers to Reel-In Last Minute Shoppers
by Tom Ertler, Miller Zell’s SVP and Creative Director There are shoppers who make their lists, check them twice and have their gifts bought, boxed, wrapped and bowed well before the big day of the season. And then there are the rest – the procrastinators, either too busy to shop early or too perplexed by […]
The Benefits Beyond Black Friday
by Kris Tait Black Friday is a landmark holiday in the retail calendar, so much so that in previous years, some industries have seen the post-Black Friday madness amount for as much as 40% of their yearly revenue. The day is famous for frenzied shoppers desperate to snag a holiday bargain, and stores find themselves […]
Shoppers Flock to PopShop Market
Last December, PopShop’s Annual Winter Market certainly popped. The local indie market is held twice a year in the summer and winter, and features dozens of local retailers, makers, and businesses. Held in a event space locally known as “The Warehouse,” the market all but stopped traffic downtown from 10am – 3pm in Fairfield, CT. […]
How to Upsell Gift Cards
It’s January, and that means one thing in retail: gift card redemption month. Year after year, gift cards are one of the most popular holidays gifts. 90 percent of gift cards are used within 60 days of purchase, and 72 percent of customers spend more than the value of their gift card when redeeming. So, […]
Brick and Mortar Purchases Account for 83% of Holiday Spending
This holiday season, mobile may have stolen the headlines, but brick and mortar stores continue to steal the sales. Online shopping during the holiday season approached $125 billion. But, according to Adobe, 83 percent of holiday shopping was done in-store. What may come as a surprise is that Millennial and Gen Z shoppers are leading […]
Ecommerce’s Serial Return Problem
Last year, UPS delivered 1.4 million packages back to retailers on January 3rd, also known as “National Returns Day.” Brick and mortar retailers see about 8 percent of all purchases returned. For ecommerce sellers, that number swells to 30 percent of all purchases. Online apparel purchases are returned at a rate of nearly 40 percent. […]
Consumers Will Spend 4.1 Percent More Than Last Year During Winter Holidays
Consumers say they will spend an average of $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 they said they would spend last year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “The holidays are just around the corner and consumers are […]
Ghosts of Christmas Past: 2017 Holiday Email Insights to Help with 2018 Strategy
By Jen Ribble The year-end holidays are an exciting—and stressful—time for email marketers. With the holidays truly upon us, it’s finally time to start sending all of those campaigns you’ve been perfecting over the last several weeks and months. But that doesn’t mean your work is done. Every email campaign requires careful analysis, to see […]
