While the spring, summer, and fall months can be great for pop-up markets and festivals, indie retailers should also keep winter events in mind. Not only can they help spread brand awareness, but they can also help to keep sales coming in during the slow season. Reach New Consumers & Build Lasting Relationships Taking place […]
holiday sales
Challenges & Solutions for E-Tailers this Black Friday & Cyber Monday
by Kenny Tsang Black Friday and Cyber Monday are back with a bang, and experts project sales from the global shopping events to boost what has been a record $4.89 trillion year for retail ecommerce. Nearly a third of the year’s holiday spending occurs during this short period, giving sellers on sites like Amazon, eBay, […]
Top Made in USA Products to Increase Holiday Sales
The supply chain continues to struggle as businesses and consumers everywhere start their holiday buying, and while this issue may not correct itself for quite some time, it has been boosting U.S. manufacturing. New orders for American-made goods rose in July, while business spending on equipment remained strong, signs that manufacturing was holding up despite […]
Retailers’ Black Friday Strategy Guide
With retailers looking to entice shoppers back through their doors after months of disruption, Black Friday is the perfect time to get them excited. Despite the uncertainty of the Delta variant, many consumers plan to do their holiday shopping at brick-and-mortar storefronts this year, so get ready to supply a lot of in store promotions! […]
What Consumers Want From Your Holiday Marketing
For many retailers, the last few months of the year are some of the busiest. Between stocking up on holiday products, decorating your stores, and finding ways to target new customers, the list of tasks seems endless. No matter how busy you get, holiday marketing should be one of your biggest priorities to help break […]
Black Friday & Cyber Monday 101
by Charlie Casey Autumn is upon us, and so many consumers enjoy the rituals of this season — apple picking, leaf peeping, and pumpkin spice lattes. As we get closer to Thanksgiving, many shoppers still make their holiday gift lists in anticipation of the deals to be had on Black Friday and Cyber Monday (BFCM). […]
Brighten the Celebration with these Hanukkah Products
This year, Hanukkah begins on Sunday, November 28, and ends on Monday, December 6. For those consumers celebrating this holiday, they will need to find gifts to give over the course of eight nights. We rounded up the best Hanukkah gifts that anyone will love, from decorations and gifts to toys and candy. Here are […]
Deck the Halls with These Trending Holiday Ornaments
From decorating the holiday tree to adding a pop of color around the house, ornaments are a great way to get festive during this upcoming season. They can also serve as keepsakes to remember a family vacation, a loved one, or any other memory your customers want to commemorate. No matter what shoppers are looking […]
2021 Holiday Survival Guide
The holidays are just around the corner, and it is back to business as usual! 2020 may have thrown us all for a loop, but consumers are excited to get out there and do their gift shopping in person. Independent Retailer has put together a survival guide to help indie retailers navigate the 2021 holiday […]
Consumer Economic Optimism Continues to Rise
With the gradual reopening of the economy and post-pandemic recovery on the horizon, retail sales continue to experience an uptick: May retail sales reflected a 6 percent increase above the first quarter monthly average, hinting at growth for many retailers across the U.S. With consumers spending more heavily in restaurants, gas and clothing categories that […]
