Returns are always the grunt work of the holiday season. It’s bad enough that all the excitement is over come January 2nd, but then retail businesses get an influx of customers trying to return their holiday gifts. A Savanta study found that during the upcoming season, 77 percent of consumers surveyed said they plan to […]
holiday
Creating The Best Holiday Displays
In order to inspire shoppers to buy their holiday gifts from your store, you’ve got to wow them with some truly creative displays. From window lights and Christmas trees to displaying your products in unique ways and bringing mannequins to life, there are endless ideas to choose from. Decorating Doesn’t Have To Be Expensive The […]
Navigating Retail’s Porch Pirate Problem
Far from sailing the open seas or commandeering online media, the latest pirates are plundering American doorsteps. Porch pirates are thieves that steal packages from shopper’s doorsteps or porches. The concept is not new, but the rise in ecommerce, and ecommerce holidays, in particular, has also lead to an increase in package theft. “Stolen packages […]
Holiday Product Inspirations
October is here and retailers are ready to scare the competition away with tons of holiday deals, promotions, and most of all, products. This year’s buying season is once again looking upbeat, with October of 2018 up 5.7 percent year-over-year for holiday sales. Research is showing that consumers are doing their festive shopping earlier in […]
Guide to Holiday Marketing
Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous year, but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% […]
Toy and Game Trends for the Holidays
While consumers are on vacation and enjoying their summer breaks at the beach with friends and family, retailers everywhere are already starting to think about holiday readiness. Toys R’ Us has announced they will re-open a few stores this coming fall, and with mass retailers such as Amazon and Walmart working around the clock to […]
2019 Holiday Readiness Guide
Last year, the average shopper spent over $1,000 on gifts for friends, family, and themselves during the holiday season. Mobile and online shopping continue to gain traction and to steal headlines. However, last year 83% of holiday shopping was done in-store. Consumers continue to utilize online resources to browse products and scope out sales, but […]
Macabre Merchandising
The Halloween season is just a few months away, so indie retailers should start thinking about some different products and decorations to entice your customers. It’s ok to put these “spooky” items on your shelves a little early, as Millennials and Gen Z seem to be more and more excited about shopping for this holiday, […]
Mother’s Day 2019 – Consumer Insights and Promotional Tools
Mother’s Day, one of the biggest retail holidays of the year, is just around the corner. A total 86 percent of Americans celebrate Mother’s Day and spend an average of $180 per person. Last year, shoppers spent more than $23 billion on well-deserving moms, according to the National Retail Federation. What Shoppers are Buying for […]
Shoppers Buy for Themselves Over Thanksgiving Weekend, Save Gift Shopping for Later
165 million consumers shopped the five-day period between Thanksgiving and Cyber Monday according to the National Retail Federation who is calling the last five days a “very strong weekend.” The average shopper spent $313.29 on gifts and other holiday related items. Older Millennials and Gen Xers, 35 – 44 were the highest spenders, with an […]
