Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”
Instagram posts don’t just happen. They are carefully crafted and executed and not all products can make it into the shot.
Not every small business owner loves dealing with the nitty gritty of numbers.
Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see.
Successful online retailers are looking after their customers’ experience on a regular basis. Being prepared and planning ahead for optimizing their shopper’s journey can make life so much easier.
Consumer expectations are higher than ever. Technology innovation and a rising number of retail providers have added fuel to this fire.
As retailers, we frequent trade shows to discover new products, get exclusive deals, and meet with favorite suppliers.
Your store has a thriving Facebook page, and maybe even an Instagram® account, too.
Shoplifting, employee theft, suppliers and contractor thefts — all these are among the major threats retail stores have to battle each day.
On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo.