As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.
QuickChess was first introduced at the 1992 NY Toy Fair at the Javits Center.
It’s about trust. Customers are loyal to brick-and-mortar locations because they trust you’ll provide the best prices, top-tier service and always take care of their personal information.
Everything in business comes down to transactions, so to beat the competition, all you have to do is offer a more valuable or appealing transaction than your competitors.
If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television.
For many small businesses, the main priority is getting customers in the door. Marketing your brand, your products, and building a presence in your community is no easy feat for small businesses.
A few months ago, I was shopping at a large retailer for a Christmas gift for my wife. My daughter and I talked to one sales associate briefly and she showed us an item we were interested in.
Independent retailers have a huge advantage over big-box retailers when it comes to holidays like Valentine’s Day.
As we explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, free rent is just one negotiable factor in a commercial lease.
As most retailers know, becoming an integral part of your local community is incredibly important for your success. Working with other local businesses creates trust, inspires collaboration, and makes people that much more willing to support what you have to offer.