Independent Retailer Month is coming up in July and small businesses could use the help now more than ever. It’s been a rough couple of months for everyone with the COVID-19 pandemic and nationwide shutdowns, but as storefronts are starting to open their doors again, it’s a prime time to get your customers excited for […]
Social media websites are making it easier for brands to sell and promote themselves directly on the platforms. Especially now with store closures and social distancing in place, brands are getting creative with how they engage through social media, and one of the newest ways is through Instagram Live. Instagram already offers multiple different advertisement […]
Online sellers, rejoice. Instagram has announced a new feature called “Checkout” that allows shoppers to buy directly from your posts without leaving the app. The feature is still in beta testing, but has big implications for the future of online shopping. Over the past few years, Instagram has added more and more consumer-focused features such […]
Instagram is a great visual marketing tool for showcasing products, lifestyle shots, and raising brand awareness. According to Mashable, “there are more than 25 million businesses that have Instagram profiles, and the photo-sharing app has become one of the most important platforms for smaller and direct-to-consumer brands.” Throughout 2018, Instagram implemented a lot of features […]
It can be hard to understand both Generations Y and Z, especially because of how much they rely on social media to find new products and general information on what is going on in the world. Even though they may seem difficult to reach, it’s not as hard as you think. Sarah Weise, Partner, Global […]
Instagram has become a game-changer for many retail businesses. It provides a wealth of opportunities to creatively personalize shopping experiences for customers.
Instagram posts don’t just happen. They are carefully crafted and executed and not all products can make it into the shot.
Instagram’s focus on images makes it an appealing marketplace for brands and consumers alike. Comment selling with Instagram presents a fantastic opportunity for customer engagement. Here are 10 tips to build an Instagram brand and monetize the channel:
The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today.
A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store.