Last year’s low inventory levels are prompting shoppers to hit stores earlier, and this survey also says more shoppers will be going online this year
Retailers might want to take a second look at their online component. It appears that’s where busy moms are doing more shopping.
In a bid to keep costs down and still turn a profit, some shop owners are locking up the store and taking all their business to the Internet
The National Retail Federation has some words of advice if you are marketing to moms of tweens: Go online! According to a report from the Retail Advertising and Marketing Association, a division of the NRF, mothers of kids age 9 to 12 read more blogs and use Facebook more often than other adults. In fact, […]
A new report reinforces what many savvy retailers already know: social media works as a way of reaching customers. Now you have to implement it.
Store owners hoping to get a piece of the holiday shopping pie are being urged to establish a mobile presence sooner rather than later. That was the gist of the message at the Mobile Marketing Summit held in New York recently. “Many merchants are wondering where mobile fits into their marketing and selling strategies,” InternetRetailer.com […]
A new survey of brand marketers finds that while they agree social media offers big potential to help push products, they’re at a loss as to how to implement it successfully. But on a brighter note, the Websites with local content were considered the most effective tactic, according to the poll by Harris Interactive for […]
Consumers doing their back to school shopping will spend at least some of that time — and money— online, according to Web measurement service Compete. The study, summarized at MediaPost.com, found that 30% of shoppers will find their items on the Web, focusing on electronics, dorm accessories and kitchen supplies. School supplies were also cited […]
Retailers who are planning a multichannel marketing and sales strategy will have a leg up on the competition, according to several recent research reports. As shoppers continue to research and buy products online and via smartphone style devices, retailers will find it increasingly profitable to reach customers through non-traditional channels. During a period of slow […]
One of the most reliable methods for retailers to gain an understanding of consumer tastes is tracking the spending habits of customers.