It goes without saying that in 2017 every business needs a strong online presence. Still, if everyone has it, it’s like no one has it. In the sea of generic online ads, you need something that will make you stand out. This ‘something’ is a proper digital marketing strategy.
As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.
It’s about trust. Customers are loyal to brick-and-mortar locations because they trust you’ll provide the best prices, top-tier service and always take care of their personal information.
Competing with Amazon, or Walmart® or any every-day-low-price (EDLP) retailer on price has long been extremely challenging for smaller, independent retailers.
If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television.
As 2017 begins to unfurl before us, one thing retailers know for certain is that cyber crime — and the need for cyber security — has only grown in scale in the past year.
Blogging is a huge part of business in today’s world. Every business needs a blog for countless reasons, but chief of them all is for connecting customers to your brand.
New technologies continue to disrupt the marketplace, making predictions about the future of omnichannel retailing precarious.
Google AdWords can be a valuable tool for your business. Google AdWords results appear to the top or side of natural search results, and often blend in so well that customers aren’t aware they are paid results.
State governments are applying pressure on Congress to restructure online sales tax. Currently, online sales tax follows the same guidelines as mail, catalog, and phone retail orders.