The Sports Licensing and Tailgate Show is set to host major sports leagues, collegiate leagues, licensees and retailers, January 16-18 at the Las Vegas Convention Center. It is the only trade show in the U.S. that taps into this $18 billion market, and more than 300 exhibitors are expected to share new and exciting products with thousands of retail buyers.
January 2014 issue
RADA Cutlery launched in 1948 with three kitchen knives: a paring, utility and slicer. Today the company carries a full line of 26 kitchen knives, 21 utensils and 28 gift sets, and has sold more than 132,000,000 knives. Based in Waverly, IA, RADA has built its business on high quality, service and value, states Dan Kielman, VP of Marketing and Sales, and offers a lifetime guarantee.
Color has a powerful psychological effect on buying behavior, as it drives mood, perception, likes and dislikes. Big retailers spend millions of dollars testing the impact of colors on consumers, because merchants know they influence how their products are perceived. Use colors correctly and the rewards can be great. Use them incorrectly and it can send a message that directs website visitors to stay clear.
Licensed sports products are popular sellers among men, women and children of all ages. Patter’s Collectibles caters to this category with a constantly refreshed and expanding line of specialized sports collectibles, novelties and apparel.