Sometimes it pays to be a couch potato. At least that is true for Irvine Scales, owner of Fit Marketing, LLC. Through Fit Marketing, Scales is poised to launch Smart Cradle in the United States. The product is a novelty item that makes it easy to watch and use a smart phone or tablet while lying down in bed or on a couch.
July 2014 issue
Ask OFFPRICE CEO Stephen Krogulski to define the OFFPRICE apparel shows in a few words, and it takes less than a second: “Fashionable, order-writing, value focused, and for the entire family.” For the last 40 years, OFFPRICE has staged one of the country’s largest discount apparel shows in Las Vegas, Nevada.
After years of relentless pressure, experts in the toy and gift market are finally beginning to see signs of a revitalized market for small to midsize retailers. However, they warn, it’s not a simple story. The market that’s emerging post-recession and post-Internet is a very different market than retailers have grown accustomed to. In fact, it may be more like the one their grandparents would recognize.
If you’re looking for electronics, especially security systems or consumer electronics, GNS Electronics has you covered. The company got its start manufacturing and selling home security systems, but according to sales manager Jason Deng, GNS has recently moved into consumer electronics.
The toy world gathers in New York City every year in February for the American International Toy Fair. The show aisles are always brimming with the newest toys, games and youth entertainment products, from thousands of exhibiting companies from around the world.
The best things in life are free, right? Well, not always, but when it comes to online marketing, retailers don’t have to break the bank to find excellent tools that increase productivity. From research and analytics to social media and reputation management, following is a list of completely free tools that will boost any online marketing effort.
Founded in 1996, Urban Expositions has quickly grown to become the largest gift, airport, and souvenir trade show in the country, in part because of the environment at an Urban Expo show. “An Urban gift show is distinguished by its friendly, casual, and comfortable environment,” explains Dirk von Gal, vice president, gift, marketing and buyer services. “We work hard to create a relaxed, yet professional atmosphere that is conducive to doing business.”
All Zippo lighters are not created equal. In fact, there are several hundred designs. So when a retailer looks for a collection to sell, how exactly does one choose?
On top of all the daily tasks that face modern retailers, the thought of marketing a new toy range can be overwhelming. You have already spent a huge amount of time researching, sourcing and acquiring the new collection, and now you need to plan and deliver a marketing campaign too.
Every industry evolves, and some even do it at Mach speed. It wasn’t too long ago that consumers used the Yellow Pages to find local business information, Blockbuster brought commercial-free movies into the home, six-disc changers played music in cars, and spare change was handed to toll booth workers.