It’s impossible to go anywhere without seeing people on their cell phones, which means as a retailer, if you’re not on your customers’ phones you are missing out. Follow these tips to make sure all your mobile basics are covered this holiday season
Ninety percent of consumers expect the lines between physical store, online, mobile app, and phone support to be invisible.
Mcommerce sales from mobile devices are forecast to approach nearly $52.17 billion in 2014. $17 billion of that will come from smartphones, and the remainder will be split between tablets and other mobile devices. Many online retailers have already adapted their sites to produce a mobile ready version that is poised to take advantage of this opportunity.
Shopgate Inc., a mobile commerce provider, has introduced a new flexible pricing model that enables online merchants to set their own pricing for its award-winning mcommerce solutions. The new pricing structure allows ecommerce stores to customize their minimum contract period, fees and mobile integration in order to enter the rapidly growing mobile shopping market.
So, you are moving along with your business, and you do not have a lot of time. You certainly do not have time to follow all the news about social networks and mobile phones, you say. Well trust me, that is exactly what you must do. Before it is too late, take your head out of the sand and have your friends hold you upside down and shake you until every kernel of sand is out of your ears. All kidding aside, if you do not adjust to what is happening in off-site commerce, you will not remain competitive in the long-term.
Change in mcommerce is accelerating, and to the ecommerce architects at Vendio, a company that helps retailers build an online presence, it is clear that brick and mortar retailers can no longer rely on Google alone.
Retailers looking to maintain their customer base have begun to take cues from recent data, making moves towards offering more mobile features to shoppers.
Couch commerce is driven by individuals who browse and make purchases using tablets, generally at night and on the weekends from their homes.
New survey reveals 45 percent of men shoppers and 34 percent of women shoppers are making mobile purchases.
comScore uncovered is the importance of shipping in customer satisfaction regarding not only speed of delivery, but also website transparency and the value of options.