Spring has sprung. Well… almost. There’s no better time than the present to freshen up your store for yourself, and for your customers. Having a great retail display can make all the difference. The way you display products and organize your store can be the difference between stellar sales or a deadbeat season. So, let’s […]
marketing
The Market at Macy’s: Too Good to be True for Indie Brands?
The Market @ Macy’s is a pop-up shop within a dozen of Macy’s biggest stores nationwide. A pop-in, if you will. The Market @ Macy’s debuted in early 2018 and features a variety of both up-and-coming and established brands. For the most part, the specific products displayed at each market are unique to that particular […]
How to Sell on Instagram: Using the New Shopping Features
Instagram is a great visual marketing tool for showcasing products, lifestyle shots, and raising brand awareness. According to Mashable, “there are more than 25 million businesses that have Instagram profiles, and the photo-sharing app has become one of the most important platforms for smaller and direct-to-consumer brands.” Throughout 2018, Instagram implemented a lot of features […]
Spring into Action: How to Increase Apparel and Accessory Sales
It is not enough just to stock your store with apparel and accessories for the new season, you need strategies to move those products. Spring is a time for new beginnings, and there’s no better time to reinvent your store and optimize for sales. Here is a step-by-step guide for increasing apparel sales in your […]
Ethical Purchases Drive Sales
by Jasmine Glasheen Next-generation consumers are taking over the world. Millennials will outnumber Boomers in 2019, but not for long: by 2020, there will be even more Gen Z customers than Millennials. Young consumers are growing both in buying power and in number, and they made a big impression on retailers’ bottom lines this past […]
Complete Guide to Writing, Upholding & Enhancing Ecommerce Product Descriptions
by Grace Carter With ecommerce sales predicted to reach over $684 billion by 2020 in the US alone, it is no undeniable that there is money to be made from online selling. If you are a business looking for a slice of the pie, the only way you will be successful is by presenting your […]
Fast Facts from the 2018 Omnichannel Buying Report
BigCommerce conducted a study of over 3,000 consumers to find out how shoppers are buying in 2018. While 87 percent of all consumer spending still happens offline, the shopping journey as a whole is much more digital and multichannel.Before Making an In-Store Purchase: 39% of digital consumers visited a brand’s website 36% read customer reviews […]
Ignoring Baby Boomers Leaves Revenue on the Table
Baby Boomers are a generation of Americans born between roughly 1946 and 1964. The term comes from the noticeable increase or “boom” in birth rate after the end of World War II. Today, there are roughly 75.4 million baby boomers. Soon, over half of the U.S. population will be over 50. As one of the […]
Ghosts of Christmas Past: 2017 Holiday Email Insights to Help with 2018 Strategy
By Jen Ribble The year-end holidays are an exciting—and stressful—time for email marketers. With the holidays truly upon us, it’s finally time to start sending all of those campaigns you’ve been perfecting over the last several weeks and months. But that doesn’t mean your work is done. Every email campaign requires careful analysis, to see […]
5 Fast Tips to Sell More Souvenirs
Retail is seasonal by nature, and it is inevitable that you will have slow days, weeks, and even months. Many forces will be beyond your control, such as weather and consumer confidence, but there are plenty of changes that you can make to start selling more souvenirs today. 1. Sell Local Products Souvenir shoppers often […]
