Even though the COVID-19 pandemic changed so many customer experience preferences, as we slowly recover and get back to normal, consumer desires continue to shift and retailers need to constantly keep up with these transitions. With the new year almost upon us, there are certain customer experience trends to keep an eye out for that […]
marketing
What Consumers Want From Your Holiday Marketing
For many retailers, the last few months of the year are some of the busiest. Between stocking up on holiday products, decorating your stores, and finding ways to target new customers, the list of tasks seems endless. No matter how busy you get, holiday marketing should be one of your biggest priorities to help break […]
Personalized Packaging Drives Loyalty & Market Share
by Jamie Saucedo You do not have to be a toddler to love the box as much as what is in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging can provide a measurable advantage at a much smaller cost than other […]
Survey Reveals Consumer Marketing Preferences
by R.R. Donnelley & Sons Company A new study released by R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and […]
How to Evaluate Online Brands for Your Shelves
by Joe Zalta Ecommerce may steal the headlines in today’s retail world, but more than 90 percent of retail sales in the United States still occur in physical stores. This fact has led to an interesting emerging trend — a growing number of brands built and established in the online arena are now looking to […]
Customer Experience in the Age of Big Data
by Kevin Grauman We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms interpret this data to create consumer profiles, and companies use these robust data representations to target products and content with great effect. According to a McKinsey study, around 35 […]
How to Reach Customers in Their Purchasing Journey
by Courtney Parker A customer’s journey to a purchase decision is different today than even six months ago, especially when considering a high-ticket item. In some cases, online research has become more important, which opens the door for local retailers who can create a comprehensive presence across multiple digital touchpoints to reach consumers wherever they […]
3 Tips for Retail Success in 2021
by Maria Melo The COVID-19 pandemic has created lasting changes in how businesses sell and deliver goods and services, as well as transformed how brands must interact with their customers to succeed. Retailers are well aware of this shift and have been pivoting and adjusting strategies for months to continue effectively reaching customers. With many […]
2021 Retail Predictions
Remember at the beginning of 2020 when you thought you had everything all planned out for the year, and then COVID-19 came and knocked all of your preparations off the table? That was not fun for anyone, and many businesses are still trying to recuperate and rebuild their models. We live in very unpredictable times, […]
How to Engage All Generations this Holiday
by Garin Hobbs The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly critical role in testing the resilience of retailers. More than two-thirds (67%) of shoppers plan to complete most or all of their holiday shopping online and only 3 percent say they will […]
