If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
marketing
The Strategy Behind Coupons
Nationwide, chains and small businesses alike know the importance of a good sale to their customer base. Sales in general, especially those involving coupons, are known to draw in both new and returning customers and increase overall sales. However, the type of coupon plays a big part in how successful the campaign will be. Consumers […]
Online Reviews’ Financial Impact on Local Retail
For local retailers, five-star ratings aren’t all they’re cracked up to be. In fact, five-star shops actually earn less yearly revenue on average than retailers with a 1 to 1.5 star rating. The star-rating sweet spot for revenue is between 3.5 and 4 stars. This is just one finding from a new study from Womply, […]
Three Ways to Improve Your Email Marketing
by Kristin Savage Email marketing is dead… Or is it? Over the past few years, we’ve seen many authoritative resources claim that we should stop investing our money in email marketing. MarTechSeries, an online marketing trends magazine, for instance, claims that email marketing is the most unreliable strategy due to many reasons, namely: It’s susceptible […]
Merchant Survey Reveals 2020 Ecommerce Trends
by 2Checkout The Ecommerce Trends Survey, carried out by 2Checkout with more than 1,200 companies across the world, has revealed their latest digital commerce priorities, challenges, and plans. The participating companies span a wide spectrum of industries, and sizes, yet they all report similar concern and approaches around ecommerce. 2Checkout is the leading all-in-one monetization […]
Marketing 101 for Small Businesses
by Daniel Carleton Small business marketing seems like a no-brainer, especially after a company gets off the ground. The truth is growth-minded Small – Medium Businesses (SMB’s) shouldn’t just know their customer base. They should regularly review their small business marketing strategies, track market changes, and stay self-aware while doing it. Any business can start […]
Augmented Reality for In-Store Navigation
by Andrew Makarov As greater numbers of customers turn to e-commerce and home delivery, retail brands must appeal to ever-changing customer behaviors and intense retail competition. Forward-thinking retail brands capture customers by enhancing the customer experience through familiar digital technologies that consumers already value, like augmented reality. Augmented Reality Improves the Customer Experience Customers expect […]
Four Ways Podcasting is Changing Digital Marketing
Podcasting has been an excellent way for businesses to drive their viral marketing. No matter your industry or position, breaking into podcasting can help you diversify your outreach and provide you with a stronger way to connect with your community, especially in a fast-paced market. Synergizing With Content There is a high chance that you […]
The Era of the Digital Reflex
From the minute customers walk through your doors to the moment they leave, they are utilizing their phones. Whether the customer is on a phone call, scrolling through or posting on social media, or taking pictures with their friends, the phones are by their side the entire time. In fact, two-thirds of shoppers check their […]
Starting The Year Off Right: 5 Tips for Retailers to Improve Efficiency in the New Year
by RJ Horsley With 2019 coming to a close, it’s important for retailers to step back and evaluate their current situation in order to streamline processes and propel business forward in the new year. Of course, that’s easier said than done without a plan of action. Based on consumer trends and the increasing availability of […]
