From the beginning when Yelp allowed people to express their opinions online, to now Instagram users influencing consumers all over the world, influencers are literally driving our economy and even encouraging customers to shop safely. The best part is — they’re totally affordable! More and more retailers are starting to hop on this bandwagon as […]
marketing
7 Tips to Improve Your Content Marketing Strategy
by Axadra If you are running an ecommerce business, then you’re already using content to let potential customers know what your brand is all about. Content is the fuel that powers any marketing initiative, and an effective content marketing strategy is crucial in mapping out the way to success. However, 63 percent of businesses are […]
Five Must-Have Strategies for Your Digital Marketing Budget
by Meghan Martinsen With 2020 winding down, it’s time for marketers to start planning their budget for 2021. Digital marketing is an essential element for marketers because it helps them get their products before prospects. If shoppers search the internet for products that digital marketers provide but can’t find their site, they will lose sales […]
Retailers Are Preparing for Their Weirdest Black Friday Ever
by Matt Thompson The COVID-19 pandemic has flipped retail on its head in 2020. Stores were forced to close and shoppers’ priorities and buying behaviour changed as the economy was put under strain. As the all-important November holiday shopping season with its Black Friday pinnacle moves closer, it’s expected to be even more critical this […]
Meet the New Customer Demographic: C.A.R.L.Y.
Each generation of consumers have their own needs and desires as well as how they want those needs and desires to be promoted to them. Millennials brought about a lot of change in the retail industry, and with Gen Z having similar desires albeit slightly different, the consumer demographic as a whole has shifted entirely. […]
How to Market Your CBD Brand During a Global Health Crisis
In the midst of a global health crisis, some CBD brands are using unconventional marketing tactics and the Federal Trade Commission (FTC) is cracking down to protect consumers from false claims that CBD can prevent or treat COVID-19. As CBD companies wait for FDA approval, the government is making it clear that brands who make […]
Want to be an Effective Retailer in 2020? Learn to Engage Customers from Home
by Maria Melo Ask any business owner and they’ll tell you: the consumer landscape is transforming and becoming more complex every day. Shifts caused by the COVID-19 pandemic have transformed the way we buy, sell, deliver goods and services, and fundamentally changed how brands must interact with their customers to be successful. This transformation and […]
How Public Relations Campaigns Can Benefit Brick-and-Mortar Retailers
by Brooke Chaplan In some ways, public relations campaigns have largely become the realm of individuals and online-only businesses. In a crowded digital world, it makes sense that public relations campaigns would need to be utilized to help people and businesses differentiate themselves from their online competitors. Despite this shift, though, there is still an […]
Planning an Email Marketing Campaign? Here’s How to Look at Costs
by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
Planning an Email Marketing Campaign? Here’s How to Look at Costs
by Vincent Sevilla A variety of marketing strategies are being employed by businesses all over the world. Everything from SEO to physical and digital campaigns is all set to one end goal: to improve conversion rates. In the early years of digital marketing, email marketing was one of digital marketers’ primary tools for trying to […]
