The inclusivity movement is growing intensely, and consumers are calling out brands that aren’t diverse enough for their tastes. Just see the backlash that the infamous Tarte Cosmetics brand received when they didn’t offer a wide variety of shades in one of their foundations in 2018. It’s putting pressure on retailers to diversify their health […]
marketing
Yiftee and Thanx Partner to Increase Online Sales for Local Businesses
Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, recently announced a new partnership with Yiftee, the data-driven mobile promotions and gifting company serving multi-location restaurants, retailers, services and other partners. This new integration will allow Thanx merchants to generate new revenue and acquire new customers by offering and promoting […]
2019 Holiday Readiness Guide
Last year, the average shopper spent over $1,000 on gifts for friends, family, and themselves during the holiday season. Mobile and online shopping continue to gain traction and to steal headlines. However, last year 83% of holiday shopping was done in-store. Consumers continue to utilize online resources to browse products and scope out sales, but […]
Pet Parenting is Serious Business: Fur Baby Retail Trends
by Linda Jeo Zerba Over time, consumers’ relationships with their pets have begun to change. Pets are the new “baby” for many generations, especially among Millennials. They have become core family members who are oftentimes treated, pampered and outfitted as one might do with human offspring. Even the language used to refer to pets has […]
Amazon Prime Day Boosts Sales Across Entire Retail Industry
Amazon Prime Day is an annual sale event for Amazon members typically held in mid-July. Prime Day, though recently founded in 2015, quickly grew to one of retail’s biggest shopping days. In 2018, Prime Day brought in over $4.2 billion in sales, with 40 percent of consumers making impulse purchases. The sale includes Amazon’s private […]
How to Run an Effective Email Marketing Campaign
Ever wonder how many views your email blasts are getting for your business? Almost every retailer is now sending emails with promotions, new product offers, and other information to try and get the consumer’s attention, so it can be difficult to get your voice heard among the mass flow. A new study by Pitchbox and […]
6 Tips for Sizzling Summer Sales
With Memorial Day Weekend just behind us, the summer season is officially in full swing. The summer season is an exciting time for retailers and shoppers alike as temperatures rise, vacations are planned, and impulse buys soar as more people are spending time outdoors. Tap into this excitement with creative marketing campaigns and a refreshed […]
Bath & Beyond Falters
Bed Bath & Beyond is struggling. After seven back-to-back quarters of declining same-store sales, the company has announced that it’s reconsidering leases. Last month, the retailer also laid off 150 employees. It’s shares have dropped about 80 percent since Bed Bath & Beyond’s heyday in 2015. Now, the retailer is struggling to find investors, according […]
Be Nice or Bust: Studies Show Small Businesses Held to Higher Standards
by Don Campbell A University of Toronto, Scarborough, researcher has found that small businesses are held to higher customer service standards because shoppers expect them to be more friendly, honest, and helpful than large or chain stores. The research, published in the Journal of Consumer Research, looked at how company size not only affects customer […]
11 Ways to Combat Showrooming
According to Techopedia, showrooming is “when a shopper visits a store to check out a product but then purchases the product online… This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for […]
