Amazon Prime Day started just five years ago, but is already a record-breaking sales event for the ecommerce platform. This year, Amazon sold more than 175 million products worth $7.16 billion on Prime Day, up 71% from 100 million products worth $4.19 billion in 2018. Dubbed “Black Friday in July,” Prime Day is the third-largest […]
marketing
Savvy Tips to Generate More Online Leads and Sales
by Amanda Jerelyn According to a study conducted by Jessie Hagen of U.S. Bank, 82% of businesses fail due to cash flow problems. Thus, businesses aim to maximize their profitability by cutting down costs and increasing sales. However, in the competitive business world today, increasing sales isn’t easy. Businesses have to do all that they […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
Guide to Holiday Marketing
Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous year, but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% […]
Expand Your Social Commerce with the New Shoppable Pinterest
In a world full of Millennials and Gen Z customers looking for new products, Pinterest is the way to go. The social platform consists almost entirely of pictures, making it easy to scroll through and keep entertained with something new always right around the corner. Since its start, Pinterest has been trying new and innovative […]
Four Tips on Executing A Profitable Pop-Up Shop
by Nichole Simms Pop-up shops have become a growing trend for boutiques and retailers to expand their customer base and business revenue over the past couple of years. Not only do they drive lots of sales, but pop-ups are also a great way to grow your brand and increase exposure to target customers. If you […]
A Step-By-Step Guide To Building Your Social Media Presence
The internet is a powerful tool that has been helping small businesses thrive. Between the power of websites, Google and social media, it doesn’t take long for a start-up retailer to get their products out there for the world to see. In fact, 88 percent of consumers pre-research their buys online before making a purchase […]
Performance-Driving Metrics for Retailers
When running a retail business, it can be hard to find the time to step back and assess the performance of your store outside of just looking at sales numbers and revenue. However, tracking and measuring other performance metrics is crucial for any small business as the data these metrics provide can highlight growth opportunities […]
Diversifying the All-Natural Hair, Skin and Bath Market
The inclusivity movement is growing intensely, and consumers are calling out brands that aren’t diverse enough for their tastes. Just see the backlash that the infamous Tarte Cosmetics brand received when they didn’t offer a wide variety of shades in one of their foundations in 2018. It’s putting pressure on retailers to diversify their health […]
Yiftee and Thanx Partner to Increase Online Sales for Local Businesses
Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, recently announced a new partnership with Yiftee, the data-driven mobile promotions and gifting company serving multi-location restaurants, retailers, services and other partners. This new integration will allow Thanx merchants to generate new revenue and acquire new customers by offering and promoting […]
