With so many new social media strategies out there to catch the attention of customers during the holiday season, there is still one old-school way that continues to work: email. Especially during Black Friday and Cyber Monday, consumers are keeping an eye on their emails for any deals going on to snag the perfect gifts […]
marketing
Increasing Brand Visibility for Ecommerce Retailers
For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online sales, indie stores are left wondering how to get an edge. In reality, there’s no […]
Golden Quarter Survival Guide
by Rich Kizer & Georganne Bender It’s that time of year again: The fourth quarter – the Golden Quarter – a crucial time for every retailer. The Golden Quarter is traditionally when most retailers go from being in the red to being in the black. You just can’t afford to mess up because there are […]
5 Experts Share Holiday Promotion Tips
The holiday selling season is just around the corner. In between placing orders and designing store displays, it’s easy to leave planning promotions to the last minute. But, the holiday season is the perfect time to stand out from the crowd with creative offers. Not to mention, fourth quarter is also the most profitable season […]
Following In Instagram’s Footsteps: Snapchat Is Now Shoppable
Gen Y and Gen Z seem to be spending the most amount of time on social media platforms Snapchat and Instagram, and retailers are taking note. Many big brands such as Victoria’s Secret® and Target® have advertised through both sites and in May, Instagram started allowing selected users to purchase items from retail ads directly […]
Getting Ready For Holiday Sales
The time for holiday shopping and Black Friday sales is coming up! Now is the time to start thinking about what products you want to feature or which sales you’ll have going on to promote new products.
It’s Raining Customers: Why You Need an Umbrella Loyalty Program
What if you could tackle common challenges like retention, acquisition, engagement, and brand awareness, all with a single program?
Time To Hop On the Mobile Location Strategies Bandwagon
Mobile location data offers the possibility to gather real-time information about consumers through their smartphone, rather than trying to infer attributes and behaviors from other sources like store data, census surveys and IP addresses.
Let Your Store Shine on Small Business Saturday
First there was Independent Bookstore Day, then we had Free Comic Book Day, then Small Business Week, and now Small Business Saturday is coming up so all indie retailers should get ready to entice new customers.
Collaboration is Key for Growing Your Business
Starting a fashion collaboration with local designers or other retailers can be a great way to boost business hype and sales. If done right, it can help increase foot traffic and increase brand awareness.
