The time for holiday shopping and Black Friday sales is coming up! Now is the time to start thinking about what products you want to feature or which sales you’ll have going on to promote new products.
marketing
It’s Raining Customers: Why You Need an Umbrella Loyalty Program
What if you could tackle common challenges like retention, acquisition, engagement, and brand awareness, all with a single program?
Time To Hop On the Mobile Location Strategies Bandwagon
Mobile location data offers the possibility to gather real-time information about consumers through their smartphone, rather than trying to infer attributes and behaviors from other sources like store data, census surveys and IP addresses.
Let Your Store Shine on Small Business Saturday
First there was Independent Bookstore Day, then we had Free Comic Book Day, then Small Business Week, and now Small Business Saturday is coming up so all indie retailers should get ready to entice new customers.
Collaboration is Key for Growing Your Business
Starting a fashion collaboration with local designers or other retailers can be a great way to boost business hype and sales. If done right, it can help increase foot traffic and increase brand awareness.
Buy-Buy Beauty
In today’s consumer climate, independent and startup businesses are dressed to kill. This is especially true for the over $445 billion beauty industry, which is expected to reach $750 billion by 2024.
Christmas in July: Utilize the Senses to Craft the Ultimate Buying Experience
There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.
Amazon Prime Day Stirs Up Competition
Prime Day is a retail holiday invented by Amazon that is exclusive to Prime members. Founded in 2015, the sale brought in $2.41 billion in 2017 and is expected to grow even more this year.
Dealing with Deposits for Independent Retailer Tenants
As we advise in our book, Negotiating Commercial Leases & Renewals FOR DUMMIES, from your standpoint as a tenant, paying a security deposit confers no benefit. It ties up your money – money that many landlords try hard not to refund to you if you don’t renew your lease.
Encouraging Customers to Shop Small with Etsy Wholesale
The wonderful online world of Etsy has made it amazingly easy for people with creative minds to start their own shop. Creative ‘makers’ can have a regular 9 to 5 job and sell products from their favorite hobby on the side for some extra cash.
