Save the date: July 12 and 13. The infamous Prime Day is returning, offering Amazon’s lowest prices ever on select products throughout both days. Last year, total ecommerce sales during the two-day shopping event topped $11 billion, according to Adobe Analytics. That figure was slightly higher than Cyber Monday totals in 2020, though that represents […]
marketing
How to Deal with Excess Inventory
by Charlie Casey Prices for virtually everything have risen sharply over the first part of 2022. Some of the items we know and love are back on the shelves in excess, while others still remain hard to find. In fact, some of the biggest retail stories of the year have centered around the surplus of […]
How to Increase Sales with Podcast Advertising
by Patrick Hill The podcast industry is booming, and it is high time retailers took advantage of this. The numbers do not lie: research from Infinite Dial shows that in the US, podcast audiences listen to an average of four to five podcasts per week. These audiences are projected to grow by 81 percent in […]
Delivering Next Level Phygital Marketing for the Future of Retail
While many believed the pandemic would put the nail in brick-and-mortar’s coffin, brands were quick to pivot and eagerly met their customers where they wanted to shop: online. With mandates continuing to lift nationwide and more folks venturing out in public again, retailers are perfecting phygital marketing that blends both the online and in-store experiences. […]
How to Leverage IP Geolocation in Targeted Online Advertising
by Digital Element It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. Given the amount of time consumers spend on computers, mobile devices, the web, and social media, these numbers are almost guaranteed to see […]
5 Strategies to Drive Personalization in a Cookie-Less World
by Srivatsan Murali Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. Top technology companies are also responding to consumer demand for privacy — […]
How to Get the Most Out of Loyalty Programs During an Inflation Crisis
by Charlie Casey Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to cut back on spending and make do with less. Properly executed loyalty […]
The Best & Worst Times to Post on Social Media
Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There are many different factors that go into creating successful social media accounts, and one of the biggest ones is posting at just the right time in order to get […]
California AG Sends Warning Shot to Retailers Running Loyalty Programs
by Monique N. Bhargava, Sarah L. Bruno, and Karim Alhassan As many retailers know, customer acquisition and retention are a constant challenge, driving businesses to focus on innovating consumer engagement in order to maintain loyalty. As a result, loyalty programs have become more than just a way to increase sales and are transforming into data […]
How To Incorporate Pantone’s Color of the Year Into Retail Displays
by Melissa Stivale Every December since 1999, Pantone® — the expert, authority, and industry standard for color profiles — has announced its ‘Color of the Year’. It is the shade that represents the current cultural mood and once declared as the ‘It’ color, gets seamlessly incorporated into everything from fashion and product designs to home […]
