by Kayla Mattews Retailers, faced with changing customer needs and a demand for constant innovation, are looking to cutting-edge tech to improve their stores. Most modern businesses collect huge amounts of customer data. A lot of that info goes to waste, however. Artificial intelligence can analyze and apply that info in real time. Retailers are […]
marketing
How Digital Signage Can Improve the In-Store Experience
by Bobby Marhamat Prices matter, but for the consumers of today, numbers are less important than the experiences that surround them. In the new age of commerce, both online and in stores, shoppers usually have several options for where to buy. Using their smartphones, they can stand in front of products in stores and find […]
Utilizing Customer Data to Make Better Merchandising Decisions In-Store
One of the biggest changes COVID-19 brought upon the world was the switch to online shopping while most brick-and-mortar storefronts closed their doors indefinitely. After the increase in online traffic, retailers now have more ecommerce shopper data at their disposal to use when stores reopen, such as what sold well, what didn’t, and what was […]
How to Participate in Independent Retailer Month
Independent Retailer Month is coming up in July and small businesses could use the help now more than ever. It’s been a rough couple of months for everyone with the COVID-19 pandemic and nationwide shutdowns, but as storefronts are starting to open their doors again, it’s a prime time to get your customers excited for […]
Nearly One-Third of Consumers Perceive No Communication as Bad News During COVID-19 Pandemic
by Media Frenzy Global In the midst of COVID-19, consumer sentiments have drastically evolved as they’ve become more conservative with spending and more selective on what and where to purchase. The global study, Don’t Stop, The Future is Now, released by Media Frenzy Global in partnership with Arlington Research, revealed just under a third (31%) […]
Prime Day: Should You Participate and How Retailers Are Creating Their Own Holiday
Amazon Prime Day is rapidly approaching, and with all the lockdown madness happening for the last few months, retailers are looking for more creative ways to sell their products online. Normally, Prime Day would be the perfect opportunity to create some deals and make extra cash, but with Amazon’s increasing seller fees and competition, it […]
Fashion Brands Use Instagram Live to Engage and Sell
Social media websites are making it easier for brands to sell and promote themselves directly on the platforms. Especially now with store closures and social distancing in place, brands are getting creative with how they engage through social media, and one of the newest ways is through Instagram Live. Instagram already offers multiple different advertisement […]
Two-Thirds of Small Businesses Still Use Traditional Marketing
by The Manifest Two-thirds (63%) of small businesses use traditional marketing to facilitate a personal connection with their clients, according to a new survey from The Manifest, a B2B news and how-to website. Although traditional marketing techniques may be seen as a thing of the past, most small businesses, surprisingly, still use print marketing such […]
Changes, Preparations, and Interests: Post COVID-19 Outlook for Retailers
Nothing has felt normal in the past few months and things just continue to change as we move farther into the COVID-19 pandemic. States are starting to lift their stay-at-home orders and while it seems like business may return to usual, that is far from the reality. Retailers are going to be up against a […]
Tips for Retailers Marketing Non-Essential Essentials During COVID-19
by Brooke Chaplan As COVID-19 continues to impact the world, it’s certainly a scary time for millions of people. Additionally, it’s a really scary time for businesses that are deemed non-essential at this time. However, business owners have the power to change the narrative around their business. Even though your local government might view your […]
