Ever wonder how many views your email blasts are getting for your business? Almost every retailer is now sending emails with promotions, new product offers, and other information to try and get the consumer’s attention, so it can be difficult to get your voice heard among the mass flow. A new study by Pitchbox and […]
marketing
6 Tips for Sizzling Summer Sales
With Memorial Day Weekend just behind us, the summer season is officially in full swing. The summer season is an exciting time for retailers and shoppers alike as temperatures rise, vacations are planned, and impulse buys soar as more people are spending time outdoors. Tap into this excitement with creative marketing campaigns and a refreshed […]
Bath & Beyond Falters
Bed Bath & Beyond is struggling. After seven back-to-back quarters of declining same-store sales, the company has announced that it’s reconsidering leases. Last month, the retailer also laid off 150 employees. It’s shares have dropped about 80 percent since Bed Bath & Beyond’s heyday in 2015. Now, the retailer is struggling to find investors, according […]
Be Nice or Bust: Studies Show Small Businesses Held to Higher Standards
by Don Campbell A University of Toronto, Scarborough, researcher has found that small businesses are held to higher customer service standards because shoppers expect them to be more friendly, honest, and helpful than large or chain stores. The research, published in the Journal of Consumer Research, looked at how company size not only affects customer […]
11 Ways to Combat Showrooming
According to Techopedia, showrooming is “when a shopper visits a store to check out a product but then purchases the product online… This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for […]
Warm Weather’s Impact on Shopping
Aside from the economy, weather has the biggest impact on consumer behavior, according to the British Retail Consortium. Weather directly impacts shoppers’ moods, their purchasing decisions, where consumers buy, and even how much they spend. There are obvious examples of this, like higher ice cream sales on a warm summer day, or umbrella sales during […]
Box Retailers Imitate Indie Retailers with Small Format Stores
Ever since the retail-apocalypse media frenzy took hold a few years ago and chain stores across the country started shuttering underperforming locations, many box stores have announced a switch to smaller format stores. Walmart and Target were among the first to announce this new strategy, with others like Sears shortly following suit. It is true, […]
Creating Targeted Marketing Efforts Without Increasing Your Ad Spend
As a local retailer, you have the distinct advantage of personally knowing your customers better than any large retailer ever could. And there’s no doubt that your personal familiarity with shoppers and your town are reflected in the in-store experience. But, when it comes to marketing outside of your store, there are different strategies you […]
4 Steps for Crafting an Effective Window Display
Spring is upon us. Shoppers are emerging from their homes and venturing onto Main Street in search of fresh air, and of course, some fresh retail finds. There’s no time like the present to do some spring-cleaning on your window displays. An appealing storefront is critical for catching the eye of passers-by. And, once you […]
How to Win a Customer for Life
For many independent online sellers, getting your website in front of potential shoppers can be challenging. Optimizing SEO is harder and more competitive than ever, with preference often given to larger companies. Social media promotions offer greater visibility, but at a cost, and that landscape is also very crowded. In other words, once a customer […]
