by Kevin Grauman We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms interpret this data to create consumer profiles, and companies use these robust data representations to target products and content with great effect. According to a McKinsey study, around 35 […]
marketing
How to Reach Customers in Their Purchasing Journey
by Courtney Parker A customer’s journey to a purchase decision is different today than even six months ago, especially when considering a high-ticket item. In some cases, online research has become more important, which opens the door for local retailers who can create a comprehensive presence across multiple digital touchpoints to reach consumers wherever they […]
3 Tips for Retail Success in 2021
by Maria Melo The COVID-19 pandemic has created lasting changes in how businesses sell and deliver goods and services, as well as transformed how brands must interact with their customers to succeed. Retailers are well aware of this shift and have been pivoting and adjusting strategies for months to continue effectively reaching customers. With many […]
2021 Retail Predictions
Remember at the beginning of 2020 when you thought you had everything all planned out for the year, and then COVID-19 came and knocked all of your preparations off the table? That was not fun for anyone, and many businesses are still trying to recuperate and rebuild their models. We live in very unpredictable times, […]
How to Engage All Generations this Holiday
by Garin Hobbs The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly critical role in testing the resilience of retailers. More than two-thirds (67%) of shoppers plan to complete most or all of their holiday shopping online and only 3 percent say they will […]
Holiday Cheer: Sledding Through a Successful Season with New Digital Strategies
by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic […]
2021 Marketing with Email & SMS
Now that indie retailers everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
Why Insight-Driven Marketing is the Key to Ecommerce Success
by Alexander Igelsböck The pandemic has created tough challenges for retailers, often hitting independent players hardest of all. Along with falling foot traffic, economic uncertainty, and closer scrutiny of marketing budgets have come opportunities to evolve and improve their businesses for the digital future. Rapid growth in online purchasing has sparked an unprecedented ecommerce boom, […]
Diverse Advertisements Encourage Consumers to Make Immediate Purchases
by Top Design Firms Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from Top Design Firms, a directory of design, marketing, and development companies. In fact, nearly two-thirds of consumers (64%) […]
Retail’s Biggest Weapon in 2021: WhatsApp
by Yuri Fiaschi This is one of the harshest economic climates the world has ever seen — and with a potential second wave of the pandemic coming this winter, retailers are stressed about how to capitalize on the holiday season. With foot traffic likely to be much lower on Black Friday and leading up to […]
