Nothing has felt normal in the past few months and things just continue to change as we move farther into the COVID-19 pandemic. States are starting to lift their stay-at-home orders and while it seems like business may return to usual, that is far from the reality. Retailers are going to be up against a […]
marketing
Tips for Retailers Marketing Non-Essential Essentials During COVID-19
by Brooke Chaplan As COVID-19 continues to impact the world, it’s certainly a scary time for millions of people. Additionally, it’s a really scary time for businesses that are deemed non-essential at this time. However, business owners have the power to change the narrative around their business. Even though your local government might view your […]
Your Plan A for Gen Z: How Retailers Should Tackle the Next Generation
by Tom Ertler Generation Z has been described as many things — avid gamers, Snapchat aficionados and tech addicts. Born roughly between 1995 and 2010, this cohort, also known as centennials or post-millennials, has emerged on the retail scene as a force to be reckoned with. Recent research shows that, although it has yet to […]
Small Business Owner Awarding Scholarships to Other Small Businesses Due to COVID-19
In an effort to help other small businesses survive the COVID-19 Global Pandemic, Manuel Suarez, owner of the AGM Marketing Agency, is awarding free full scholarships to his flagship Facebook Masters Course training and Coaching Program. Over 8,000 people have already been awarded the free full scholarships, valued at over $16,000,000, in the last two […]
Trust – Retaining Customers During the COVID-19 Crisis
The Coronavirus pandemic is testing leadership on many fronts. Brand leaders in retail, especially food retail, banking, and the hospitality industries are struggling to maintain revenues in a dynamic and fluid ecosystem. Specifically, they are tasked with ensuring the safety and well-being of their employees and customers while maintaining sales revenues as demand increases. Online […]
Using Mental Health Awareness to Connect with Younger Generations
Millennials and Gen Z are more anxious and worried about their mental health than previous generations, and major brands are now finding a way to capitalize on this. Marketing for previous generations has revolved around how to be perfect, but over recent years, the focus has turned more toward how not being perfect is just […]
Enlighten Wellness TV Provides CBD Information to Consumers In-Store
Despite all the craziness that CBD has brought to the world, 61 percent of Americans still don’t know what CBD is, and only 19 percent have actually tried CBD-infused products. If shoppers don’t even know what CBD is, most likely they won’t buy your products if you sell them. If only retailers could hire a […]
The Value of Brand Ambassador Programs for Start-Up Businesses
If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
The Strategy Behind Coupons
Nationwide, chains and small businesses alike know the importance of a good sale to their customer base. Sales in general, especially those involving coupons, are known to draw in both new and returning customers and increase overall sales. However, the type of coupon plays a big part in how successful the campaign will be. Consumers […]
Online Reviews’ Financial Impact on Local Retail
For local retailers, five-star ratings aren’t all they’re cracked up to be. In fact, five-star shops actually earn less yearly revenue on average than retailers with a 1 to 1.5 star rating. The star-rating sweet spot for revenue is between 3.5 and 4 stars. This is just one finding from a new study from Womply, […]
