by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
marketing
The Guide for Indie Retailers Considering Automation Through RPA
by Daniel Pullen What is robotic process automation? Broadly speaking, RPA is a useful tool for maximally efficient use of a company’s resources, where ‘tool’ refers to both software and services. As the word ‘tool’ might suggest, functionality is the core feature of RPA, in the sense that it is a technology that enables optimal […]
Why Retailers Should Use Performance to Optimize Targeting Tactics
by Benoit Grouchko The world of digital marketing presents an unprecedented opportunity for targeting. Particularly for retail marketers, advanced targeting is crucial, and can now include real-world and digital actions. Despite there being a treasure trove of targeting opportunity, at the end of the day it’s performance that tells you how well your tactics are […]
How to Start an Effective Local Marketing Campaign for your Retail Shop
by Emma Sturgis Marketing campaigns are imperative for all kinds of businesses in this day and age. If you want your retail business to do well, then you need to go above and beyond to plan and orchestrate a local marketing campaign. Local marketing efforts can get your retail shop on the right track. Create […]
Increasing Retail Sales with Data Analytics
Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization. Direct data monetization is when a company sells their data to another party. This can be done in many […]
How to Write Ecommerce Listings That Get Noticed
by Kiana Mason A big key to your success in eCommerce is writing online product listings that make even the most skeptical consumers make a purchase. Listings need to showcase the benefits of your products, talk about the features, and compel people to buy. But writing listings isn’t always easy. Many eCommerce merchants make the […]
Three Tips to Give Your Customers The Best This Holiday Season
With the holidays right around the corner, you’re probably busy preparing seasonal promotions and stocking up on your most popular items. 2018 holiday sales grew by 2.8% over the previous year, and the National Retail Federation forecasts an even larger jump in 2019. For consumers, each year brings a search for the new must-have toy […]
Three Lessons Brands Can Learn from Greta Thunberg
While the world watched a tough, passionate 16-year-old from Sweden take on the very real and pressing issue of climate change, I kept thinking about the impact to brands. After all, an estimated 7.5 million people across the world participated in the climate strike, and many others supported virtually. The end result is that whether […]
The DTC Sweet Spot: Finding the Intersection Between Price, Product and Customer Experience
by Erika Jolly Brookes Ever since Dollar Shave Club’s first video went viral in 2012, the ecommerce world has been fascinated by the rise in DTC (Direct to consumer) retailers and marketing. We’ve watched companies like Casper and Warby Parker rise to fame as the industry celebrates their ability to out-market their substantial, entrenched competitors, […]
Turn Small Business Saturday Traffic into Future Sales
by John Oechsle The holidays are just around the corner and for many small or midsized businesses (SMBs), and that means the potential for big sales. Small Business Saturday, which is held the day after Black Friday, has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt […]
