by Andrew Makarov As greater numbers of customers turn to e-commerce and home delivery, retail brands must appeal to ever-changing customer behaviors and intense retail competition. Forward-thinking retail brands capture customers by enhancing the customer experience through familiar digital technologies that consumers already value, like augmented reality. Augmented Reality Improves the Customer Experience Customers expect […]
marketing
Four Ways Podcasting is Changing Digital Marketing
Podcasting has been an excellent way for businesses to drive their viral marketing. No matter your industry or position, breaking into podcasting can help you diversify your outreach and provide you with a stronger way to connect with your community, especially in a fast-paced market. Synergizing With Content There is a high chance that you […]
The Era of the Digital Reflex
From the minute customers walk through your doors to the moment they leave, they are utilizing their phones. Whether the customer is on a phone call, scrolling through or posting on social media, or taking pictures with their friends, the phones are by their side the entire time. In fact, two-thirds of shoppers check their […]
Starting The Year Off Right: 5 Tips for Retailers to Improve Efficiency in the New Year
by RJ Horsley With 2019 coming to a close, it’s important for retailers to step back and evaluate their current situation in order to streamline processes and propel business forward in the new year. Of course, that’s easier said than done without a plan of action. Based on consumer trends and the increasing availability of […]
Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
The Guide for Indie Retailers Considering Automation Through RPA
by Daniel Pullen What is robotic process automation? Broadly speaking, RPA is a useful tool for maximally efficient use of a company’s resources, where ‘tool’ refers to both software and services. As the word ‘tool’ might suggest, functionality is the core feature of RPA, in the sense that it is a technology that enables optimal […]
Why Retailers Should Use Performance to Optimize Targeting Tactics
by Benoit Grouchko The world of digital marketing presents an unprecedented opportunity for targeting. Particularly for retail marketers, advanced targeting is crucial, and can now include real-world and digital actions. Despite there being a treasure trove of targeting opportunity, at the end of the day it’s performance that tells you how well your tactics are […]
How to Start an Effective Local Marketing Campaign for your Retail Shop
by Emma Sturgis Marketing campaigns are imperative for all kinds of businesses in this day and age. If you want your retail business to do well, then you need to go above and beyond to plan and orchestrate a local marketing campaign. Local marketing efforts can get your retail shop on the right track. Create […]
Increasing Retail Sales with Data Analytics
Retail data monetization is the process of using your company’s transaction and customer data to optimize the way you make and spend money. There are two different ways to monetize data: direct monetization and indirect monetization. Direct data monetization is when a company sells their data to another party. This can be done in many […]
How to Write Ecommerce Listings That Get Noticed
by Kiana Mason A big key to your success in eCommerce is writing online product listings that make even the most skeptical consumers make a purchase. Listings need to showcase the benefits of your products, talk about the features, and compel people to buy. But writing listings isn’t always easy. Many eCommerce merchants make the […]
