In-store marketing provides you with the opportunity to present a clear message to your target customer.
Independent Retailers attain quality results by utilizing trends put in place by their customers.
Constant focus on new customers may cause you to neglect your already loyal customers.
Independent retailers partake in the green movement to better position themselves in a competitive market.
Digital signage proves effective for independent retailers, especially when implemented at the point of sale (POS).
Feeling the pressure of interactive online advertising? Make your traditional print media more interactive with mobile barcodes.
Independent retailers utilizing social networks appears to be smart advertising. Nonetheless, Forrester Research claims Facebook appears to be a waste of independent retailer resources.
Mobile marketing has great potential to increase a retailer’s return on equity. How could this be? Well, cell phones provide a cost effective marketing and customer service solution, and when used well, mobile marketing can generate quality leads, disseminate important information instantaneously, and improve customer confidence in a retail store. With about 80 percent of […]
Fanminder is helping small businesses get social. For smaller operations in which employees are already filling multiple roles and every penny is pretty much spoken for, staying on top of social media can be next to impossible. That’s a dilemma that Fanminder, based in Los Altos, CA, hopes to solve. Fanminder, which launched in 2010, […]
Social networking, often seen simply as a way for friends to keep in touch, has been pounced upon by big corporations and institutions. These companies understand the value of being seen as, “your friendly motor manufacturer,” or something to that effect. A sector where this can be even more valuable is independent retailing, including small […]