There is currently a shift happening in the way companies view email as a tool for merchandise marketing campaigns.
About 85 percent of online moms say having a baby changed their purchasing habits, according to the, “21st Century Mom,” report, a study published by BabyCenter, an online community for expectant and new moms, according to eMarketer, New York, NY, a firm providing digital intelligence to help business people make better decisions. Mothers control an […]
Many consumers today prefer doing business with smaller, local businesses, according to a recent survey conducted by WebVisible, an online marketing firm. Among the reasons cited for this preference are lower prices, a higher quality of goods and more personalized customer service. Included in the survey’s findings was that four out of five consumers would […]
One of the benefits of a sluggish economy seems to be that leaner times in advertising and media have made it a lot easier for small businesses to market themselves. The costs involved in formulating marketing campaigns, creating ads and placing them are all down, and as a result, marketing has become a lot more […]
The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike.
Retailing is a challenging business, and for the independent store owner wanting to boost sales and profits, it typically comes down to spending more money on advertising and promotion to get more people into the store, in hopes they will buy more. But sales growth expert, Bob Janet, suggests another way. He thinks that the […]
Advertisers will be able to select keywords they want their marketing messages to appear under when Twitter users do a search for those particular terms.
You have a website, but you would like it to be more successful. What can you do to make it more of what you need it to be? According to www.socialbusinessbank.com, Houston, TX, a company that furnishes credit card services and terminals, there are at least ten things you can do: Your Website Goals. Define […]
Email marketing has now come of age, with an extremely high rate of return, outstanding tracking, reporting, and automated campaigns now available. More businesses should be adding it to their marketing solutions, according to Tim Pacileo, president, of theBoardRoomAdvisors. “Back in the early days, goods and services were marketed exclusively by word of mouth and […]
Cloud Marketing Labs, a Northfield, NJ firm that assists companies with their marketing efforts, offers six substantial tips to get your marketing program back on track in 2010. Measure everything. Wasteful marketing can be a real drain on a businesses’ budget. Before you start any type of marketing, set up a system in which you […]