Over a quarter of American consumers have accidentally bought at least one counterfeit product in the past year, and 52 percent of U.S. consumers have lost trust in a brand after buying a fake product online. 32 percent of American consumers believe online marketplaces should be doing more to stop the purchase of counterfeit goods, […]
merchandising
Trends Fueling Retail’s Brick & Mortar Digital Transformation
by Derek Jones, VP Enterprise Solutions AMERICAS at Deputy Technology is seeping into every aspect of the brick-and-mortar experience, from customer communications to workforce management, payments, in-store product personalization, and more. In fact, a solid digital transformation strategy is now standard to survive in today’s infamous and often overblown retail ‘apocalypse.’ Take Macy’s, for example. […]
How to Create a Memorable Unboxing Experience
by Simon Pleass
Four Ways to Prepare Your Store for the Summer Rush
by Brooke Chaplan Most businesses benefit from the summer rush when it seems like the customers never stop flowing through the doors. Promotions, recent releases, and trends can all leave your store facing a sudden inflow of people wanting to buy your products. Preparation is critical for these times since potential sales are lost if […]
Local Retailers vs. Big Box: How Small Businesses Can Stay Competitive
by Jeff Hastings Ever since the dawn of the big box store in 1962 (the year Walmart, Kmart and Target all opened their doors), smaller local businesses have struggled to compete. On Chicago’s West Side, for example, 82 local stores went out of business after Walmart moved into the neighborhood in 2006. The big box […]
Three Tips for Retailers to Reel-In Last Minute Shoppers
by Tom Ertler, Miller Zell’s SVP and Creative Director There are shoppers who make their lists, check them twice and have their gifts bought, boxed, wrapped and bowed well before the big day of the season. And then there are the rest – the procrastinators, either too busy to shop early or too perplexed by […]
Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
How Distribution Can Aid in Indie Retailers’ Success
by Jerry Thomas Distribution is often an unrecognized and under-appreciated element of strategy, yet it is almost always an important factor in a winning strategy. Distribution refers to the channels, logistics and processes to move products and services from the point of manufacture, production, or creation to the ultimate end-users. When “distribution” is linked to […]
10 Things to Know Before Pricing Products
In order to price a product correctly, it’s important to consider some factors that will help determine its value properly. Here are ten things to know before pricing a product. 1. Cost of Production No company can sell a product for a price less than the cost of its production. First, calculate how much was […]
