by Cheryl Sullivan Independent retailers have struggled against proliferating online and brick-and-mortar competition for years. The pandemic only heightened the unpredictability of the fast-changing customer, competitor and shopper behaviors, as well as supply chain disruptions. The Imperative for Science-Driven Pricing and Promotions Fortunately, indie retailers continue to adopt science-based lifecycle pricing (which includes prices, promotions […]
merchandising
Festival of Licensing Announces Exclusive Virtual Retail Program
by Informa Markets Festival of Licensing – the month-long virtual celebration of the global licensing industry running from October 6-29 – has announced its retail program, packed with exclusive content and expert advice for retailers at all experience levels. Three trusted industry partners will deliver on demand, never-before-seen content including: Trend Bible Mini-Series In the […]
How Retailers Can Protect Themselves Against Counterfeit Goods
Over a quarter of American consumers have accidentally bought at least one counterfeit product in the past year, and 52 percent of U.S. consumers have lost trust in a brand after buying a fake product online. 32 percent of American consumers believe online marketplaces should be doing more to stop the purchase of counterfeit goods, […]
Trends Fueling Retail’s Brick & Mortar Digital Transformation
by Derek Jones, VP Enterprise Solutions AMERICAS at Deputy Technology is seeping into every aspect of the brick-and-mortar experience, from customer communications to workforce management, payments, in-store product personalization, and more. In fact, a solid digital transformation strategy is now standard to survive in today’s infamous and often overblown retail ‘apocalypse.’ Take Macy’s, for example. […]
How to Create a Memorable Unboxing Experience
by Simon Pleass
Four Ways to Prepare Your Store for the Summer Rush
by Brooke Chaplan Most businesses benefit from the summer rush when it seems like the customers never stop flowing through the doors. Promotions, recent releases, and trends can all leave your store facing a sudden inflow of people wanting to buy your products. Preparation is critical for these times since potential sales are lost if […]
Local Retailers vs. Big Box: How Small Businesses Can Stay Competitive
by Jeff Hastings Ever since the dawn of the big box store in 1962 (the year Walmart, Kmart and Target all opened their doors), smaller local businesses have struggled to compete. On Chicago’s West Side, for example, 82 local stores went out of business after Walmart moved into the neighborhood in 2006. The big box […]
Three Tips for Retailers to Reel-In Last Minute Shoppers
by Tom Ertler, Miller Zell’s SVP and Creative Director There are shoppers who make their lists, check them twice and have their gifts bought, boxed, wrapped and bowed well before the big day of the season. And then there are the rest – the procrastinators, either too busy to shop early or too perplexed by […]
Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
