It can be hard to understand both Generations Y and Z, especially because of how much they rely on social media to find new products and general information on what is going on in the world. Even though they may seem difficult to reach, it’s not as hard as you think. Sarah Weise, Partner, Global […]
With the rise of enormous retailers such as Amazon and Target, it can be a bit overwhelming for smaller retailers to compete. But there’s no need to fear.
There is no doubt that millennials are changing the way the average person shops. They are constantly bringing new ideas and different shopping methods to the retail table and now they are reshaping the American mall, according to retail think tank Coresight Research. Through department store consolidation, a shift to services, growing online apparel sales, […]
Millennials are opting for pets, not parenthood, and it’s causing a huge increase in sales for pet product retailers. According to a RetailWire article, on average, dog owners spend $1,285 a year and cat owners spend $915 on their furry friends. These “fur-babies” are treated like actual children, and who can blame them? Pets of […]
In-store personalization is more important now than ever, especially with Millennials and Generation Z wanting to feel more like a close friend than a customer. Online start-up retailers are showing us how it’s done. Digital native brands such as Everlane, a clothing company, Casper, a mattress startup, and Eyebobs, an eyewear retailer, are making an […]
Born between the years 1980 – 1996, there are 80 million Millennials in the U.S. They are currently the largest demographic, making up 25% of the U.S. population.