Mobile location data offers the possibility to gather real-time information about consumers through their smartphone, rather than trying to infer attributes and behaviors from other sources like store data, census surveys and IP addresses.
Have you ever had a customer complain about a lost package or that it was taking too long to receive their order? Amazon is putting a live mobile tracking feature on their map, allowing customers to know when their expected package is nearby. Many online retailers have overlooked the importance of tracking, or rely too […]
Mobile devices are becoming increasingly popular for shopping, both inside and out of the store. According to the Invesp Blog, 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business, but mobile devices account for just 19% of all US retail ecommerce sales.
In 2018, more shoppers than ever before will browse retail websites and online stores with their mobile devices. Rightly so, many retailers spent 2017 ramping up their mobile strategies and making improvements for user experiences.
Mobile marketing has had an enormous impact on how brands interact with marketers in 2016.
It’s impossible to go anywhere without seeing people on their cell phones, which means as a retailer, if you’re not on your customers’ phones you are missing out. Follow these tips to make sure all your mobile basics are covered this holiday season
Ninety percent of consumers expect the lines between physical store, online, mobile app, and phone support to be invisible.
The 2016 Summer Olympics are just around the corner and athletes and fans alike can hardly wait for the historic games to begin. But while the athletes are competing for medals, retailers are competing for consumers’ attention and business.
What happened in 2007 rocked the retail world. Consumers started using their new smart mobile devices to find the best solutions for their lifestyle needs.
Summer is one of the best times for retail businesses to get new customers. Millions of people are out on vacation, which means there are more opportunities for spending than on regular working days.