When it comes to building experiences that engage customers, and particularly in building mobile experiences, mistakes are common.
“Appdiction” is a term that the Apigee Institute (apigee.com) created to describe people’s increasing dependence on their smartphones.
Google rolled out their mobile-friendly algorithm update in April, and although it has sent some businesses into a panic, there are certain tips that retailers can keep in mind during this change that will help create continued success to a mobile friendly system.
Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages.
More than 60 percent of U.S. citizens own smartphones.
As long as online shopping sites have been around, site owners have been plagued with the issue of recapturing shoppers who did not complete the order process.
The retail industry is projected to grow 10 percent by 2022 according to the Bureau of Labor Statistics.
“Banks Heap Suits on Target Over Breach” read a recent headline in the Wall Street Journal story. By the time the story broke, seven financial institutions had filed class action suits against Target, alleging it did not sufficiently protect its customer’s data.
Smartphones and apps continue to grow in importance for both consumers and the companies dependent on reaching them.
Retailers have relied on point-of-sale (POS) customer surveys since the days of pens and clipboards to get a better idea of what customers want from their shops.