Browsing: mobile

Every industry evolves, and some even do it at Mach speed. It wasn’t too long ago that consumers used the Yellow Pages to find local business information, Blockbuster brought commercial-free movies into the home, six-disc changers played music in cars, and spare change was handed to toll booth workers.

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In today’s mobile world, consumers are increasingly using their mobile devices to do almost everything. They use phones to make purchases, bank, read their news, to work while on the go, and even while watching TV. Despite the convenience of mobile technology, many brands are missing the mark when it comes to mobile customer care.

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Mobile point of sale (mPOS) is a revolutionary change retailers can implement in their stores to offer customers a more intimate and convenient shopping experience. When customers don’t have to stand in lines and sales associates don’t have to take customers to a central counter, this creates a distributed sales process which pleases customers. It also empowers sales associates and allows retailers to reimagine and modernize their store floors.

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Digital commerce continues to evolve at an explosive pace; International Data Corp. (IDC) forecasts revenue for digital commerce applications will grow at an 18.8 percent rate to $4.1 billion through 2017. Improved ecommerce provides more options and better services leading to greater sales.

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Everything is important when it comes to running your business. As an online store owner, getting money from point A, your website, to point B, your bank account, should be at or near the top of your priority list. New payment technologies surface daily to make this process safer and easier.

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