Savvy consumers know better than to pay full price for anything in today’s marketplace. Many people are using an array of tools to maximize benefits and discounts to get the best deals on the products they want.
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User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple process that meant designing the website to be easy to navigate, nice to look at and quick to load.
Mcommerce sales from mobile devices are forecast to approach nearly $52.17 billion in 2014. $17 billion of that will come from smartphones, and the remainder will be split between tablets and other mobile devices. Many online retailers have already adapted their sites to produce a mobile ready version that is poised to take advantage of this opportunity.
In store advertising, just like every other type of advertising, asks the question, “How do I capture customers’ attention and keep it?” If you are an independent retailer, manufacturer or product designer that retails through this channel, it is important to answer this question. Competing for attention in a smaller shop can be especially challenging without the ample square footage larger retailers have. Here are some creative ideas for in-store advertising to increase engagement and sales.
While sitting in traffic, drivers often find themselves behind construction and freight trucks. Besides the company name and telephone number, they might not notice much about the company. However, if a truck displayed a bold QR code on the back of the vehicle below the phone number, it might attract a little more attention. A QR, or Quick Response, code is a barcode that provides rapid access to information through a smartphone app.
Shopgate Inc., a mobile commerce provider, has introduced a new flexible pricing model that enables online merchants to set their own pricing for its award-winning mcommerce solutions. The new pricing structure allows ecommerce stores to customize their minimum contract period, fees and mobile integration in order to enter the rapidly growing mobile shopping market.
So, you are moving along with your business, and you do not have a lot of time. You certainly do not have time to follow all the news about social networks and mobile phones, you say. Well trust me, that is exactly what you must do. Before it is too late, take your head out of the sand and have your friends hold you upside down and shake you until every kernel of sand is out of your ears. All kidding aside, if you do not adjust to what is happening in off-site commerce, you will not remain competitive in the long-term.
Most retailers anticipate solid online sales growth this holiday season, according to a new survey by e-commerce consultancy The E-tailing Group Inc. and personalization firm Baynote…
By Ben T. Smith IV and Seema Sud As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these…
Music, movies, even encyclopedias are all industries that have been disrupted by advances in technology, and retail is joining this group. It doesn’t have to be…