Tips on how to prepare your store for the rush of holiday shoppers.
Mcommerce sales from mobile devices are forecast to approach nearly $52.17 billion in 2014. $17 billion of that will come from smartphones, and the remainder will be split between tablets and other mobile devices. Many online retailers have already adapted their sites to produce a mobile ready version that is poised to take advantage of this opportunity.
In store advertising, just like every other type of advertising, asks the question, “How do I capture customers’ attention and keep it?” If you are an independent retailer, manufacturer or product designer that retails through this channel, it is important to answer this question. Competing for attention in a smaller shop can be especially challenging without the ample square footage larger retailers have. Here are some creative ideas for in-store advertising to increase engagement and sales.
While sitting in traffic, drivers often find themselves behind construction and freight trucks. Besides the company name and telephone number, they might not notice much about the company. However, if a truck displayed a bold QR code on the back of the vehicle below the phone number, it might attract a little more attention. A QR, or Quick Response, code is a barcode that provides rapid access to information through a smartphone app.
Shopgate Inc., a mobile commerce provider, has introduced a new flexible pricing model that enables online merchants to set their own pricing for its award-winning mcommerce solutions. The new pricing structure allows ecommerce stores to customize their minimum contract period, fees and mobile integration in order to enter the rapidly growing mobile shopping market.
So, you are moving along with your business, and you do not have a lot of time. You certainly do not have time to follow all the news about social networks and mobile phones, you say. Well trust me, that is exactly what you must do. Before it is too late, take your head out of the sand and have your friends hold you upside down and shake you until every kernel of sand is out of your ears. All kidding aside, if you do not adjust to what is happening in off-site commerce, you will not remain competitive in the long-term.
Most retailers anticipate solid online sales growth this holiday season, according to a new survey by e-commerce consultancy The E-tailing Group Inc. and personalization firm Baynote Inc. The inaugural 2013 Holiday Predictions Survey reveals that 60 percent of retailers expect more than 10 percent growth in holiday revenue this year. Retailers expect mobile to play […]
By Ben T. Smith IV and Seema Sud As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these devices. According to a 2012 Wanderful Media survey conducted by Dimensional Research, laptop computers, at 77 percent, are at the top of the list of devices participants use to […]
Music, movies, even encyclopedias are all industries that have been disrupted by advances in technology, and retail is joining this group. It doesn’t have to be as bad as it was for Britannica, says Steve Wellen, VP of Client Services at Domo, a cloud-based executive management platform that offers real-time access to business information. To […]
Whether it’s through a smartphone or tablet, mobile shopping is now an undeniable part of the retail experience for consumers and retailers alike.