Savvy retailers know there is no such thing as one-size-fits-all marketing. Consumers vary by location, education, lifestyle, interests, occupation, age, and more. In other words, shoppers come in all shapes and sizes.
November 2017 Issue
Macy’s® recently introduced a new loyalty program in hopes of boosting sales and winning back straying shoppers. The new program focuses on giving their most loyal shoppers the best rewards.
It is 2017 and not even the retail industry is safe from fake news. We have all seen the headlines declaring a “Retail Apocalypse” and that “Retail is Dead.”
Seasonal creep is a disease that has long plagued the retail industry. From holiday decorations inching into October and pumpkin spice cropping up in August, our industry, and its consumers, is not known for our patience. Black Friday is no exception.