Dynamic Yield, an AI-powered personalization platform, recently announced their new Affinity-Based Personalization tool, which allows brands to leverage automatically generated user profiles to easily build a new class of user segments and deliver highly-targeted experiences across multiple channels. This new capability scores important interactions, profiling individual preference for use in targeting and experience delivery. To […]
October 2019 Issue
Hands on Experiences at Miami International Mart
The Miami International Mart just hosted their last show of the season from September 22nd to the 24th. In case you missed the event, it was filled with exhibitors from all over the world showcasing over 4,000 products in electronics, closeouts, household, health and beauty, party supplies, disposable goods and many other categories. The Miami […]
Expanding Merchandise Lines Benefit Hardware Stores
Hardware stores are expanding their merchandise lines beyond traditional tools and other supplies. Consumers are now able to find niche novelties and gifts, especially near the register, as a point-of-purchase sales method to drive more revenue. This can benefit indie retailers by not only being able to add on to a sale, but also to […]
BigCommerce Offers Better Solution for CBD E-Tailers
BigCommerce, the leading open SaaS ecommerce platform for fast-growing and established brands, recently introduced a streamlined way for merchants to sell hemp and hemp-derived cannabidiol (CBD) products online. Available immediately, BigCommerce for Hemp & CBD brings together industry-leading ecommerce tools and services tailored for hemp and hemp-derived CBD commerce to provide merchants and manufacturers a […]
Trending C-Store and Point-of-Purchase Products
A point-of-purchase display, or POP display, is marketing material or advertising placed next to the merchandise it is promoting. Generally located in the checkout area or other location where the purchase decision is made, this is a very important tool in retail. Most wholesale suppliers will have POP material for retailers to use, which is […]
Navigating Retail’s Porch Pirate Problem
Far from sailing the open seas or commandeering online media, the latest pirates are plundering American doorsteps. Porch pirates are thieves that steal packages from shopper’s doorsteps or porches. The concept is not new, but the rise in ecommerce, and ecommerce holidays, in particular, has also lead to an increase in package theft. “Stolen packages […]
Prime Day Provides Trickle-Down Sales for Small Retailers
Amazon Prime Day started just five years ago, but is already a record-breaking sales event for the ecommerce platform. This year, Amazon sold more than 175 million products worth $7.16 billion on Prime Day, up 71% from 100 million products worth $4.19 billion in 2018. Dubbed “Black Friday in July,” Prime Day is the third-largest […]
Holiday Product Inspirations
October is here and retailers are ready to scare the competition away with tons of holiday deals, promotions, and most of all, products. This year’s buying season is once again looking upbeat, with October of 2018 up 5.7 percent year-over-year for holiday sales. Research is showing that consumers are doing their festive shopping earlier in […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
Guide to Holiday Marketing
Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous year, but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% […]
