Consumers today are rarely without their smartphones throughout the day, even in-store. With an increasing number of sales coming from mobile, the need for an omnichannel strategy that reaches consumers and builds relationships is becoming a necessity for retailers of all sizes.
Omnichannel is the buzzword of the moment in retail circles, and with good reason.
If we can guarantee one thing that’s coming in the New Year, it is change. After an extraordinary election year, an unprecedented candidate is ready to take office.
New technologies continue to disrupt the marketplace, making predictions about the future of omnichannel retailing precarious.
Today’s customer is always connected, opening the door for retailers to influence purchase decisions in the moment. But, as retailers strive to reach and activate customers wherever they are in their daily lives, they must first understand what they are saying with their hands (online and mobile) and feet (in-store).
Offline and online have reached a point where they need to connect to create the seamless shopping experience consumers are demanding.
A quick look around a crowded store can often make one thing clear: today’s shoppers won’t venture too far without their phones. According to a recent survey from SessionM, ninety percent of retail shoppers use their smartphones while in-store.
Ninety percent of consumers expect the lines between physical store, online, mobile app, and phone support to be invisible.
Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology.
Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use.