Whether you are launching a new product, establishing a brand restage or promoting valuable content for lesser-known merchandise, product sampling has the power to drive brand awareness. Sampling, in which your business offers consumers your product in exchange for their feedback, enables your brand to collect and amplify content from real customers about the merits […]
In a decades-long debate, the Supreme Court ruled on June 21st in favor of South Dakota in that small catalog and web retailers will have to comply with the conflicting tax rules of more than 12,000 local tax jurisdictions across 46 states. This is a big win for states and brick-and-mortar retailers, but not everyone […]
Brick and mortar retailers will face increasing pressures around addressing long-term debt.
Net neutrality is an extremely important topic that impacts each and every one of us. The problem is that many people are not paying attention to it. As retailers, you need to know what net neutrality is and how it can impact your business.
Online sales tax has been in the national spotlight this past year for a number of reasons.
Impulse buys are a staple for any retailer. Those unplanned purchases make up 40 percent of all consumer spending.
In a recent study of over 300 retailers, Card & Gift Network found social media was the most popular online marketing activity for the greetings card and giftware industry.
Americans value the rich information available to them while shopping online but crave the immediacy and sensory elements of the brick-and-mortar shopping experience.
The holiday season is fast approaching, and with it, an influx of shoppers.
Worries continue to exist about the future of brick-and-mortar stores thanks to the rise of online shopping.