If you’ve ever attended summer camp as a kid, you know the homesickness can be brutal. At that age, few things are more exciting than a care package from home, or when you go away to school for the first time, receiving a surprise box in the mail from your family.
In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.
In a decades-long debate, the Supreme Court ruled on June 21st in favor of South Dakota in that small catalog and web retailers will have to comply with the conflicting tax rules of more than 12,000 local tax jurisdictions across 46 states. This is a big win for states and brick-and-mortar retailers, but not everyone […]
The wonderful online world of Etsy has made it amazingly easy for people with creative minds to start their own shop. Creative ‘makers’ can have a regular 9 to 5 job and sell products from their favorite hobby on the side for some extra cash.
In-store personalization is more important now than ever, especially with Millennials and Generation Z wanting to feel more like a close friend than a customer. Online start-up retailers are showing us how it’s done. Digital native brands such as Everlane, a clothing company, Casper, a mattress startup, and Eyebobs, an eyewear retailer, are making an […]
Brick and mortar independent retailers capture the hearts of their communities and play an integral part in them. The bond created in-person through new connections and friendships born between businesses, customers, and neighbors can be recreated by small online businesses through visual merchandising.
Seen as a forward-thinking company, H&M added online shopping back in 1998, establishing the very first online market in Sweden. But, for the fast-fashion behemoth, it seems like lately they may have lost their forward-thinking mojo.
Mother’s Day is on Sunday, May 13th this year. In 2018, an estimated total of $21.4 billion will be spent on Mother’s Day in the United States.
As a retailer, you’ll want to maximize your opportunities in both online and offline retail worlds, keeping shoppers happy and spending their money in your store. Here’s how you can use retail email marketing to do just that.
Net neutrality is an extremely important topic that impacts each and every one of us. The problem is that many people are not paying attention to it. As retailers, you need to know what net neutrality is and how it can impact your business.